Game 1 of the World Series is TONIGHT!

I was super tempted to get tickets for tonight and tomorrow’s games. Steven would have loved to fly up and watch live.

However, when I asked him, “Hey, do you want to miss three days of school and go to St Louis?”

He thought a minute and replied, “I better not. I don’t need to miss that much.”

What?!

What sort of kid makes that sort of decision? School over baseball?  Now before you think he’s a book nerd, know this – he hates school and LOVES sports. Especially the Cardinals!

Steven has never said scholl is awesome. Never said he had a great day. The closest he’s ever come to it is… “It was OK.”

Even at age 15, Steven is accepting present pain for future gain. I know that’s strange for a boy. Heck, it’s strange for adults.

Serious questions:

How many times have you given in to temporary satisfaction in business instead of sacrificing for the long-term goal?

How many times have you chased the latest trend (really a diversion) instead of staying true to the fundamentals that really work?

Think about that this week.

Before hitting part 5 of the PLR Insider, here are some Nicheology Updates…

01 New training on being an offline consultant

http://www.nicheology.com/members/Consulting_Riches.cfm

02 My new Business Marathon Training Video

http://www.nicheology.com/members/department76.cfm

03 Q & A Live

This is tomorrow instead of next week. I moved it up because I will be in New York speaking. Turn in your questions now…

http://www.nicheology.com/members/department86.cfm

===============================

PLR Insider Part 5 My Favorite PLR Sources

===============================

I sell a lot of products that are PLR based. As you know finding great PLR is not easy. Here are my favorite sources – none of which I own or partner in…

#1 This PLR source has made me the most money.

http://www.nicheology.net/plrso

#2 I use this source for my personal develop niches.

http://www.nicheology.net/PDplr

#3 I use these sources for blog content and training sessions.

http://www.nicheology.net/DIYplr

http://www.nicheology.net/EASYplr

#4 These are my FAVORITE complete package PLR sources.

http://www.nicheology.net/SRC

http://www.nicheology.net/cplr

So there you go! GREAT private label rights sites!!! I’m sure you will find something that fits your business at one or more of those sites.

Success is NOT an Accident!

Paul

How to Use Private Label Rights for Blog Post and SEO the Article

Free SEO Plugin

Paid SEO Plugin I Use in the Video

01 The nine books I am reading right now that you might want to look into…

http://www.nicheology.net/ReadingList

02 The link I sent you Sat about the discount you can get on Melissa and Nicole’s training that’s shows you how to sell PLR…

http://www.nicheology.net/SellPLR

03 Nicheology Members

A new bonus for you! It’s a Wordpres Plugin that will get you a lot of Facebook Likes from your blog. It’s simple to use…

http://www.nicheology.com/members/department88.cfm

(As you know, once bonuses are changed the previous bonus is not accessible, so download this today.)

Part 3: Five Changes (3 of 3)
========================

So far in Part 3 we’ve covered…

01: The Title
02: The Table of Contents
03: Talking Type
04: Text Formatting

Now…

05: Transform Delivery

On average, PLR buyers do little to the content and rarely change the delivery method.

If a person buys an ebook, they usually sell it as an ebook.

If a person buys content as articles, they usually use the articles for blog posts.

If videos are purchased, then videos are released.

Don’t be like them.

Change the delivery format.

Ebooks can be turned into…

• Articles.
• Reports.
• Videos.
• Audio.
• An eclass.
• Newsletters.
• Blog posts.
• Tweets.
• Facebook posts.

Audio can be transcribed and turned into any of the above.

With videos you could…

1. Get it transcribed.
2. Screen capture the main slides.
3. Paste the slides into the transcription.
4. Strip an MP3

Then you would have a complete multimedia product. Which you can sell for more money and hit all the learning styles.

These transformations do not take long. If you have a couple of hours you can easily turn an ebook into and audio. In less than a day you can turn an ebook into a video product.

The more changes you make the less you can be concerned about competition.

(Note to Nicheology members. If you have not watched the PLR conversion training block your calendar… http://www.nicheology.com/members/102.cfm You get to watch over my shoulder as I completely transform a PLR into a totally new product.)

In part 4 we will cover using PLR for blog posts and how to separate yourself from the crowd. Plus how to SEOify it.

Success is NOT an Accident!
Paul

PLR Insider – Part 3: Five Changes (2 of 3)

Shoo-fly pie!

I’m pretty sure this is close to 100% molasses. YUM! We’re at Dutch Haven enjoying some samples. This will help us refuel after our Mennonite buggy ride this morning.

================================
= Go Check out Jim Edward’s Info
= Market Model. He gives you 6
= Profitable Formats for Your
= Business
= http://nicheology.net/infomodel
================================

====================================
PLR Insider Part 3 : Five Changes (2/3)
====================================

Yesterday we covered…

The title and the table of contents.

03 : Talking Type

You want the content to sound like YOU.

As you read through your PLR… yes, you must read, watch or listen to it… make changes to the vocabulary and language so it feels like you.

You have certain phrases and a certain voice that your people recognize. Use the idioms and jargon familiar to you and your audience.

I say things like folks, ain’t, the internets and other southern slang because it’s part of my heritage and personality. You don’t find me using highly professional or technical language. It’s not me. I know the terms and can pontificate in a gregarious fashion, but, really, would that generate the style of amalgamation I’m looking for?

Talking Type in Action:

Original paragraph:

Losing weight can be one of the most difficult things a person has to do. Like smoking, food is sometimes an addiction. There are many reasons why someone may be overweight. In most cases, it is due to lack of exercise and eating the wrong foods. Often, people overeat out of habit. They may pick at food casually all day long or indulge in snacks that they love. In some cases, a woman has just had a child and needs to lose the excess weight that she gained after having the baby. This can be difficult as often a new baby is exhausting and distressing on the body. It can be tough to lose weight after giving birth, especially if you have other children to look out after.

New paragraph:

Losing weight can be one of the most difficult things an artist has to do. Like smoking, food is sometimes an addiction. There are plenty of chubby, starving artists! There are many reasons why people like us gain weight. Most of the time, it’s because our creativity has us thinking more about our process than exercise and nutrition. Often, we overeat while waiting for inspiration to strike. We might may pick at food casually all day long or grab a snack that we love – all unconsciously since we’re focusing on our work. In some cases, a creative who has just “given birth” to their latest piece of art overeats as a reward. It’s great to celebrate accomplishment, but we have to be careful. It’s easy to for an unhealthy pattern to become a habit rather than a momentary treat!

You see, the changes were not massive, but if you bought the book you would know it’s for you as an artist. And doing a slight rewrite is much easier than trying to come up with everything to say from scratch.

04 : Text Formatting

A PDF with unformatted text can come across boring. Just a bit of work adding bold, italics, underlining and bullets can make a big difference – both in readability and perceived value.

Let’s look at our new paragraph formatted differently…

Losing weight can be one of the most difficult things an artist has to do.

Like smoking, food is sometimes an addiction. There are plenty of chubby, starving artists!

There are many reasons why people like us gain weight. Most of the time, it’s because…

1. Our creativity has us thinking more about our process than exercise and nutrition.
2. We overeat while waiting for inspiration to strike.
3. We might may pick at food casually all day long or grab a snack that we love – all unconsciously since we’re focusing on our work.
4. In some cases, a creative who has just “given birth” to their latest piece of art overeats as a reward.

It’s great to celebrate accomplishment, but we have to be careful. It’s easy to for an unhealthy pattern to become a habit rather than a momentary treat!

Isn’t that style a lot better than the thick original paragraph?

OK, tomorrow we’ll hit the last change.

Success is NOT an Accident,
Paul

================================
= Go Check out Jim Edward’s Info
= Market Model. He gives you 6
= Profitable Formats for Your
= Business
= http://nicheology.net/infomodel
================================

PLR Insider Part 3 (1 of 3) : Five Changes

BOSS 2011 was awesome!! Thanks to all who came. I loved meeting you in person.

After BOSS I hitched a ride with American Airlines to DC. I’m having a blast with my family and 63 teenagers as we tour. Baby Girl is thrilled because there seems to be quite a bit of history around these parts.

[By the way, if you are a U.S. citizen and have not seen the Declaration of Independence firsthand, then add it to your “must see” list.]

We just experienced the changing of the guard at Arlington Cemetery. It’s an incredible and touching ceremony. To all our service men and women reading…

THANK YOU for your commitment to freedom!

Next we’re heading to tour the United States Capitol.

Once again I am thrilled to operate my business online. I’m sitting on a WiFi equipped bus!!!! It’s getting easier and easier to run your business anywhere in the world.

[[Quick note to Nicheology members. The Profit Academy will be released on Wednesday instead of Tuesday because of travel. Since I do videos for PA, I will save the teens from listening to me shoot a video while on the bus! ]]

====================================
PLR Insider Part 3 : Five Changes (1/3)
====================================

Let’s say you’ve purchased some high quality PLR. What are the minimum changes you should make to create the most value?

Here are five…

01 : Voice the Title

Does the current title of the content match you and your market?

Would someone hear the title and “feel” the alignment with you? Or would they think, “Hmmmmm… this seems different than what (insert your name here) usually puts out”?

If you’re known to be no nonsense and hype free then… “The Miracle Diet: How to Lose Twenty Pounds In Your Sleep” won’t sound like you. Instead you might change the title to… The Strategic Diet: How to Lose Twenty Pounds Safe and Sound.”

That’s voicing the title to sound like you.

You might need to voice the title for the market as well.

Let’s say you work with artists. These folks think differently. And certainly the word strategy would not connect as well. You might go with something like…

“The Creative’s Diet : How Artists Can Lose Twenty Pounds Without Starving.”

[Get it? It’s a play on the “starving artist” cliché. O well….]

02 : Cool Table of Contents

After books are judged by their covers; they are next judged by their table of contents.

Isn’t that one of your first stops in a book? Don’t you look at the contents to see if there’s something interesting? Something you want to know more about?

As people scroll through your PDF and come to the table of contents, it’s your chance to have them say, “Wow! I am glad I bought this.”

Since your table of contents will come from your chapter titles and subdivisions, make them descriptive. Make them fun if that matches your voice.

Example:

The Creative’s Diet : How Artists Can Lose Twenty Pounds Without Starving

Original: Chp 1 – Why Society is Getting Fatter and Fatter
New: Chp 1 – Why Artists Tend to Expand as Their Work Expands

Original: Chp 2 – Understanding the Role of Nutrition in Fat Loss
New: Chp 2 : Creative Nutrition for Your Palette

Original: Chp 3 – Simple Meal Plans
New: Chp 3 – Sketching Your Daily Doses

And so on as you work through the PLR. Take the original chapter titles and give them a twist to make them fit your people.

We’ll look at the next two changes tomorrow. We’re about to hit our next tour.

Success is NOT an Accident!
Paul

================================
= Go Check out Jim Edward’s Info
= Market Model. He gives you 6
= Profitable Formats for Your
= Business
= http://nicheology.net/infomodel
================================

Part 2 – PLR Legalities

What’s legal and illegal with private label rights?

It’s important to know because the government is serious about documents. If I write something and you use it without permission, you could get sued, right? If you write something and I use it without your permission, I could get sued.

(Just ask Vanilla Ice about how serious folks are about using a handful of beats on a music album without permission.)

So what can you do with the content you get that’s stamped PLR?

You can do whatever the creator of the content says you can do.

Private Label does NOT, NOT, NOT mean you can do ANYTHING you want with the content. People often assume this and they are flat out wrong!

=========================
You Have the RIGHT To…
=========================

The keyword in PLR is RIGHTS. What rights are you given according to the package you buy?

Here’s are the “average” rights with PLR…

What You CAN Do With This PLR Package:

[YES] Can edit, add to or sell the product as is
[YES] Can use the screenshots on your blog.
[YES] Sales letter can be edited
[YES] Can be bundled with other paid products
[YES] Can be offered as a bonus to a paid product
[YES] Can be added to paid membership sites
[YES] Can be used to create audio/video products
[YES] Can be used to create offline workshops and seminars
[YES] Can claim full authorship
[YES] Can alter graphics
[YES] Can be added to free membership sites
[YES] Can sell as a personal use only product
[YES] May publish offline as a paid product
[YES] May be translated into other languages as long as rules below are also followed

What You CANNOT Do With This PLR Package:

[NO] Can be offered through auction sites, dime sales/firesales
[NO] Can give away or sell private label rights
[NO] Can give away or sell resell rights
[NO] Can give away or sell master resell rights
[NO] Transfer the rights you have to your customers

Occasionally, you’ll come across 100% Unrestricted PLR. That means you really can do anything you want with the content.

But most of the time there will be some limits to what you can do with the content. Simply follow the rules.

Every now and then someone will email and say, “Paul, I thought this was private label rights. This package says I can’t sell rights to other people. That’s not true PLR.”

Yes it is.

In general, you have the right to private label (put your name on the content and edit it.) You have the right to sell it. In some cases to give it away.

It’s not unrestricted resale rights. That’s a totally different animal.

You cannot use YOUR definition of PLR. You HAVE to use the original author’s definition.

==========================
What About the Copyright?
==========================

Another BIG misconception about PLR is that you get the copyright.

Not true.

The copyright remains with the original owner of the content. Unless you change it to the point of it not being recognized.

Why?

Let’s say that you and Bill both publish “Magic Ticks for Trix” at Amazon. Bill sees you’re selling the same book and gets loco. He contacts his attorney who sends you a letter saying you’re plagiarizing because Bill owns the copyright. You simply say, “Nope, this is PLR content. You’re client is lying to you and you should probably sue him. Here’s where I, and most likely Bill, got the content.”

Chances of that happening are rare. I’ve never had it happen, BUT as long as the owner retains the copyright, she has the RIGHT to say who can do what with the content.

Not getting the copyright actually protects you.

======================
Don’t Get Silly
======================

Talking about the legal side of things can make people overly scared.

For example… let’s say a package gives you the right to post the content on your blog. But it doesn’t mention Squidoo. It doesn’t mention HubPages.

Does that mean you cannot use the content there? No. The rights would expressly state where not use it.

Now then, let’s say the rights tell you that you MUST sell the content. You cannot give it away. That means you can’t put it on your blog, use it at Ezine Articles, Squidoo or anywhere else that allows free access.

OK, that’s enough for today.

In part 3, I’ll show you the 5 minimum changes you want to make when turning PLR into your own product.

Success is NOT an Accident!
Paul

Oh…. I know, I know… history sounds boring.

My wife is a self-proclaimed history nerd. (She teaches advanced placement history and that’s all the proof needed that’s she’s right on target!)

Last night we were talking about some of our past trips and West Virginia came up.

“Oh, yeah,” I said. “We went to see that little battle at Yorktown.”

“Right, baby. That ‘little battle.’ The one where Cornwallis surrendered to Washington and ended the Revolutionary War.” Then she just laughed and laughed.

(Luckily I am not sensitive about my lacked of pertinent history knowledge.)

=============================
The History of PLR
=============================

PLR stands for Private Label Rights.

And it’s been around a while. It’s usually called private label and white label.

It’s been practiced most in the grocery store…

http://vimeo.com/11947429

And bottled water…

http://plh2o.com/

PLR as we know it in online business has been around about 8 years.

It was created by Jimmy D. Brown.

It began with the little phrase: Products in the Rough.

Jimmy knew that the biggest problem with product creation was the amount time it takes. It’s tough to organize all the information. It’s hard to make it to completion. Enter Products in the Rough.

These were short ghostwritten ebooks. The concept was not to provide a perfect product. Instead, a product that would kick start the process of product creation. PITRs provided the skeleton and guts and then you would fill in the gaps. Add your voice. Add additional insights.

However, people wanted a more complete product. Even filling in the gaps was too much work.

So Jimmy created Private Label Rights Products. These were more complete. Required superficial changes. And also included sales letters.

For a very short time, Nicheology was the ONLY private label rights provider. Then Jimmy opened Content Goldmine, which provided PLR articles. This was when Adsense sites were huge. And both sites immediately rocketed to 1,500 members each (which is the cap.)

Within a year PLR sites began popping up all over the net. And now you can find PLR on just about any niche imaginable. Some of it great and some of it so bad PLR got a really bad rap.

The truth is PLR that costs the creator $2000 to produce is MUCH different than PLR that was written for $200. The quality is nowhere close. And to expect the same quality is naive.

Anyway… that’s the brief history of PLR and how Jimmy D. launched the craze with Nicheology.

(And for those wondering I bought Nicheology back in 2006.)

In part 2, we’ll look at the legal side of PLR. What you can and can’t do with it. And why you do not get the copyright to the content.

In part 3, I’ll show you the 5 changes you want to make when turning PLR into your own product.

Part 4 will cover using PLR for blog post and how to separate yourself from the crowd. Plus SEOify it.

Part 5, I’ll share my favorite sources of PLR

Part 6, the 10 Day PLR Profit Formula

Then we’ll see where we’re going from there.

Success is NOT an Accident,
Paul