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Your “resource box,” which is also known as the “byline,” “author’s box,” and similar names, appears at the end of your article. As mentioned –

The entire goal of your article is to get people to read all the way down to your resource box… and then CLICK on it.

Many beginning marketers completely waste this valuable real estate. Instead of giving their readers a reason to click on their links, they instead talk about themselves.

I’m sure you’ve seen this many times before. How many times have you encountered a resource box that goes something like this:

“John Doe is a certified personal trainer with ten years of experience…”

I didn’t even bother creating the rest of that fictional resource box because hardly anyone would read it anyway.

And here’s why:

Your reader doesn’t care about you.

He doesn’t care if you’re certified in anything, if you have X number of years experience, if you graduated with this degree from that college, etc. And so insisting on talking about yourself and your accomplishments will result in a quick click of the “back button” by a bored-to-tears reader.

The only thing your reader cares about is himself.

That’s it!

He only cares about his problems and how you can solve them. If you list anything about yourself, you better directly tie it into a benefit for him. Otherwise, leave it off and make sure your ad is entirely about what benefits him (the reader).

Notice I used the word “ad” in the above sentence. That’s no accident. Your resource box isn’t an author biography, even if that’s how some people use it.

No, your resource box is an advertisement that gives readers a clear and compelling reason for them to click through to your site. And like every other ad we’ve talked about in this ebook, that usually means offering a benefit and perhaps arousing curiosity.

But here’s the good news:

You can be somewhat of a mind reader with regards to your prospects, thus increasing your conversion rate. That’s because you already know what has caught the attention of your prospect – if they read your article, then offering them more of the same (but even better!) is a sure way to get them to click through!

Indeed, you can even offer them more of the same by asking them to click through for “Part 2” of the article. Or, as mentioned previously, you can offer a free ebook that’s an extension of the article with some of your best tips inside.

Quick Tip: As always, take the time to segment your list. If someone is reading an article about “lifting weights to lose weight,” then don’t send them to the same landing page as the person who’s reading your article about, “diet pills that work almost like magic.”

While there might be some overlap between the markets reading those articles, chances are you’re talking about different niches. If you keep them on separate lists – or at least segment your list so you can separate out these niches – then you can target your lists better and send emails that speak directly to the different niches.

And as always, that means more sales and more money for you!

Summary and Action Steps

Now that you have a good idea how to create an engaging article and a compelling resource box, it’s time for you to crank a few articles out.

1. Block aside an entire day and see if you can create at least ten articles that range anywhere from 350 words to about 700 words.

Quick Tip: A good length tends to be in the range of 400 to 500 words – that’s long enough for you to share a few good tips, and yet short enough to hold the reader’s attention.

2. Then set aside time every week to write articles. Or if you don’t want to do it yourself, then hire a ghostwriter to create these articles for you.

You’re probably wondering how many you should write per week.

That depends (in part) on how much this content strategy plays into your overall marketing plan. Since it’s likely that you’ll need a lot of content since you’ll be using article marketing plus blogging and writing articles for your newsletter, you should plan on writing at least ten per week.

Of course this is one of those cases where the more you can do, the better.

If you can create 25 articles per week – 100 per month – then go for it. They’ll pay out quickly in terms of traffic, list building and sales… and you’re also likely to see a long-term pay out as well.

On the other hand, don’t scrap article marketing if you don’t have the time or money to create a large number of articles.

Consider this: If you can only create just one article per week, that’s 52 articles per year. And that will bring you in money and traffic. So is it worth it? You bet!

Success is NOT an Accident,

Paul

Nicheology