Here’s a recent article released by Diana Barnum…
One favorite PITR (Product in the Rough) from Paul Evans’
Nicheology.com that is used a lot by my company is actually one of the
Miscellaneous Bonuses for members, entitled, “The Free Publicity
Manual.” Here are several ways we use this document for lead
generation and money-making avenues.
1) Initially, we actually grabbed this document and pretty much used
it “as is” for fast action lead-generation. We slapped the company
name, URL and email on the first and last page, and made a PDF of it.
That’s it.
A popular way we use this is with our Publicity Manual Postcard
promotion, online and off. To review the print version, check out our
download package that contains a Microsoft Word and Adobe PDF of a
print postcard promo that we revise and use from time to time, as well
as the PDF of the manual.
Download this by clicking: Publicity Manual Postcard Promo (no sign
up, no money…nada needed.)
Hint: Revise the template and use it for your own promos!
Leads and sales of our own services and products are generated when
people follow up to ask for the manual generally by email and phone
calls. Plus funds are also generated as people visit the Google
Adsense listings, the affiliate products being advertised and our own
company products and services associated with the online promos.
2) For online promotions with this, we cut/paste the postcard’s text
that’s on the mailing label side, and simply enter the info into an
email for an autoresponder broadcast message to our appropriate lists.
The info is also great for adding to Ezine issues as a special bonus
with purchases or just to offer as a Freebie.
3) We also have revised the original info somewhat, added to it and
re-branded it over and over for multiple purposes, using short tips
from it as main topic starters in articles, press releases, blogging
and in Hubpages and Squidoo. Leads and funds are generated as people
visit the Google Adsense listings, the affiliate products being
advertised and our own company products and services associated with
the online promos.
4) The Manual and promo package is also included in our membership
site at http://esupport-club.com to help other people start and grow
their businesses.
Are there still more ways to use this? You betcha! Here are 10 more
ways. You could:
a) Set up a squeeze page for this for leads generation.
b) Add a video to any of the promotions and upload it to YouTube and
other video sites. Make a video series from the content while you’re
at it.
c) Make audio out of the material – -a short series of podcasts would be great!
d) Insert your own publicity tips and templates that work, just like above.
e) Break up the content, revise it and / or add to it (hint: with
graphics or digital photos) for all types of other promotions: to use
in Tweets, on Facebook, in interviews and more.
f) Use this in your own membership sites.
g) Package this as a freebie or upsell to use with your other
promotions, targeted with info for your niche.
h) Learn from this, using it for your own training and education.
i) Make this into an affiliate program, like through Clickbank.
j) Make a membership site out of this targeting the site around your
own niche. For example, what work from home business site doesn’t need
to help others with publicity? Realtors, doctors, attorneys, writers,
Internet marketers, web designers…who couldn’t benefit from good
old-fashioned publicity to help boost leads and sales?
There are still countless ways to put this one PITR to use. And that’s
not all there is in Nicheology. So stay tuned for the next Nicheology
Mini-Case Study and get ideas you can use for your own business.
Sincerely,
Diana Barnum, CEO
Moving Ahead with eSupport Club
Special Nicheology Service Package
