This is a sticky post (for newer posts scroll down). Peace, P
Issue 81: Altering Your Income DNA
By Paul Evans
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Hope you are having a GREAT Saturday!!!
No burgers today as I’m working toward the goal of losing 15 pounds in one month. There’s a very simple reason I am able to do this without risk.
You’ll “get it” as part of…
01:: Income DNA Download it here…
Post some comments and let me know your thoughts.
Success is NOT an Accident,
Paul
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No matter what type of business you’re in, you’re going to have to deal with the competition. This is especially true if you’re an affiliate marketer.
Not only do you have to get your prospects to choose the product you’re selling over having them choose similar products, but you also need to persuade the prospect to buy from you rather than one of the competing affiliates.
Sounds like a tough business, doesn’t it?
It can be – for those who don’t know these seven secrets of being a better affiliate and boosting your commission checks. Read on…
1. Add value to the offer.
This means that you offer something valuable to those who purchase through your affiliate link. Better yet, make it an exclusive product that is ONLY available to your buyers.
Example: If you’re selling an ebook about organic gardening, then you may offer a free report with recipes for making homemade organic pest-control sprays. Or if you’re selling software, you can offer to install the software for free.
2. Provide honest reviews.
The product you’re selling may be the best product on the market, but let’s face it:
It’s NOT perfect. Your prospects know this.
So if you try to paint a rosy picture of the product in your reviews, your prospects will know you’re holding something back. And as a result, they won’t fully trust you, meaning they’re less inclined to buy from you.
So what’s the flip side?
Be honest, and you’ll see trust grow… and so will your sales.
3. Build a list.
Many affiliate marketers make the mistake of sending all their hot traffic directly to the vendor’s sales page. But if you do that, then only a tiny percent will buy (maybe even as few as just one or two percent), and you’ll never again see the vast majority of your prospects.
The solution?
Build a list – that way you can follow up with your prospects to close the sale and promote other offers on the backend.
4. Build a relationship with prospects.
Another advantage of building a list is that a newsletter gives you the opportunity to freely share valuable information, which helps you showcase your expertise and build a relationship with your subscribers.
You can also interact with your prospects and build trust by blogging or using social media sites like Facebook.com and Twitter.com.
End result?
More trust = more sales!
5. Know how to spot leaky sales pages.
Vendors can inadvertently (and sometimes deliberately!) steal your commissions. One way they do it is by creating leaky sales pages. Here’s what to look for and avoid:
• Alternative payment options which don’t credit the affiliate.
Example: A 2Checkout.com payment button on a Clickbank.com product. This also includes other methods of taking orders, such as by phone or by fax.
• Pop ups or links to other products (for which you don’t get credit).
• Diversions during the order process, such as upsells that don’t give the affiliate credit.
• Squeeze pages that send subscribers to a different sales page (again, one where the affiliate doesn’t get credit).
6. Sell “hot” products.
The easiest money you’ll make is by selling products that you’re market is already buying.
Example: Just go to Clickbank.com and browse the categories – those at the top of each category are the bestsellers. These are the ones you’ll want to sell too, because you know your market is desperately hungry for them.
7. Create your own ads.
Vendors will give you “copy and paste” ads that you can use to promote their products. Usually, however, you’ll do better if you send your own reviews and ads. That’s because the ones you write will sound like your “voice”… and this consistency will help boost sales.
Success is NOT an Accident!
Paul
Tonight – 7 pm, CST, Nicheology Strategy Call
Tonight we will cover two of Zig Ziglar’s most famous principles. Follow
these two maxims and your business will grow and produce
unstoppable results.
We will also look at Online Business E.S.P. so you can create a more
predictable income.
http://www.nicheology.com/public/Strategy-Call.cfm
This strategy call is new. Is free. And there is no opt-in. It’s designed
to help you grow and strengthen your online business.
Success is NOT an Accident!
Paul
P.S. Yes, there will be a replay. You will just miss the interaction
and live QA.
In this episode:
- Zig Ziglar
- How some are trying to profit from his passing
- Strategy Call
- Personal Productivity
Links:
Ziglar Corp live streaming of Zig’s memorial service 11 am CST Dec 1
Strategy Call this Monday
Title: Nicheology Strategy Call
Time: Monday, December 3rd at 7:00pm Central
Listening method: Phone + Web Simulcast
Click Here at the Time of the Call
Success is NOT an Accident,
Paul
Yes – making over $100,000 per year IS something you can accomplish with the right business strategy.
Today we’re going to explore a simple game plan that you can print and begin using to reach your own financial goals during the next 12 months.
Here’s What It Takes To Bring In $100K Per Year…
To get a proper understanding of HOW to get there, we first need to learn WHAT is necessary in order to get there.
It’s a numbers game.
If you want to earn $100,000+ a year with information products, then you must sell enough products in order to reach that volume.
Most people set themselves up to fail from the very beginning.
Consider this:
If you sell an eBook that you earn $20 per sale on, you’d need to sell 5,000 copies in order to reach your goal.
That means you’d need to find 14 DIFFERENT customers EVERY SINGLE DAY for the entire 365 days in order to sell the required number of copies.
That is simply UNREALISTIC for most people.
By selling only lower priced products, you set yourself up to fail before you even begin.
So, let’s compare the options at various price points to see where the most realistic opportunity awaits for you to reach $100,00 a year in sales…
Price X Units Needed
$20.00 X 5,000?$40.00 X 2,500?$97.00 X 1,031?$497.00 X 201?$1997.00 X 50
Learn this:
It’s easier to find LESS customers to buy HIGHER priced products than it is to find MORE customers to buy LOWER priced products.
Now, does that mean you should only sell higher priced products? Of course not. It does mean that you should OFFER higher priced products…
How You Realistically Can Do It
The ultimate business – and the easiest way to reach the six-figure level – is to create a mix of products priced at varying levels.
You need a blend of…
* Low-priced entry level products!?* Medium-priced intermediate level products!?* High-priced premium level products!
Look at the advantage:
If you sold just ONE $1,997 product per month, you’d have almost 1/4 of your profit reached in just those 12 sales.
(12 sales X $1,9997 each = $23,964)
Now, instead of needing to find 5,000 customers for your $20 profit ebook, you’d only need to find 3,800. Still a significant number, but it’s down a staggering 1,200 from your original numbers.
Work in a blend of $40, $97, and $497 products and you could easily reach the $100,000 range with substantially fewer customers needed.
4 Ways To Reach The $100,000 Mark
Having looked at the numbers, let’s identify your game plan. Here are four things you need in order to generate a six-figure income with your information business:
1. Multiple purchases per customer.
An age-old marketing law is this: “it’s much easier to sell MORE to existing customers than it is to find new customers to sell to”. Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base.
Instead of selling a customer a $20 ebook and then looking for the next customer, you’ll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just “generalities”, of course)
The important thing is to get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you’ll need to reach your $100K goal.
2. Higher profit per purchase.
We’ve already talked about this in looking at the numbers for your business, but it’s certainly something we need to spend more time on.
You want a mix of products that generate a larger amount of profit per purchase. The key is to create information products in “alternate” formats. No one in their right mind will pay you $1,997 for an ebook, but they will spend that much on a seminar or coaching or reprint rights.
The important thing is to get your existing customers to spend MORE money with you in larger and larger chunks per sale. Learn this: the more money each customer spend with you per transaction, the less transactions you’ll need to reach your $100K goal.
3. Built-In profit streams.
The third thing you need to do in order to give yourself a genuine opportunity to reach and soar beyond the $100,000 plateau is to setup a “backend” strategy to bring in profit from multiple sources.
One of the big “missing ingredients” in what most people teach you about setting up an information business is the “backend”. It’s not uncommon to increase your profit by 300-400% (or even more) by automatically following-up with your customers AFTER THE SALE.
Whether it’s your own products, affiliate programs you promote, products you’ve purchased reprint rights to sell, related services, residual programs or other revenue-generating offers, you gotta learn to cross promote through your autoresponder.
The important thing is to get your existing customers to get into the habit of buying from you well after their first purchase from you. Learn this: if you setup things correctly, you’ll make more money off the “backend” than you ever will in selling your initial product to your customers.
4. Increased market coverage.
And the final thing you want to accomplish is “increased market reach”. In other words, you want SATURATION. You want as many potential customers available in your target audience to remove the “potential” and just become customers!
The formula for market coverage on the Internet looks like this:
Site Traffic + List Size = Market Coverage
Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.
For example: All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors. All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.
The important thing is to get more traffic to your site and more subscribers on your list in order to convert them into paying customers for your related offers. Learn this: The more “market coverage” you have, the more sales you’ll bring in just on sheer numbers alone.
So, that’s the basic game plan for reaching the six-figure mark (and beyond!) with your information business. If you would like help putting all your products together, we can help you do it!
Just go to…
Success is NOT an Accident!
Paul
P.S. There are some bonuses on the page that expire. Make sure you check those out…
David got kicked out of my high school in eleventh grade.
Drugs, witchcraft, and 13 federal accounts of misuse of government properties. (He would call in bomb threats and such. You know, typical stuff.)
He sat next to me in Mr. Greene’s class. On the average day I would look over and he would lift a sheet of paper.
A drawing.
Usually one of our classmates being sacrificed on an altar. Rough stuff. Scary stuff.
In 1990 he was committed to a facility for the criminally insane.
Today David weighs “453.2. Down from 466.8!” He’s on four anti-psychotics. And another 14 medications for various issues.
Most Sunday’s I pick him up for church and last week we invited him to join us at my mom’s for lunch.
David is super funny and has some great stories…
“I may be the only one ever kicked out of jail for talking too much.”
“The last church I went too was so boring I had to step out and smoke some crack just to stay awake.”
“I’ve got 100 days clean. I thought I had 18 months then they told me marijuana was a no no and I had to start over.”
At one point we asked about his narcotics anonymous meeting and how it was going.
David smiled.
Closed his eyes.
And without missing a word he recited all twelve steps.
He opened his eyes, “Sorry I had to close my eyes but I have those written on the back of my eyelids!” Then he let out a laugh as big as he is.
David’s come a long way. Still struggles but has come a long way. He’s doing good.
So…
#1 What’s Your Excuse?
What’s your excuse for not making it? For not working hard? For not pushing? For not knocking it out?
Dave has to fight to stay clean every day. It’s a battle. But he’s working.
#2 Don’t Go It Alone
Sometimes he calls me at 2 am and I am not his sponsor. But he needs to know he is not alone. David will call me to take him to a doctor’s appointment (which is a really funny trip.) But he calls me and others because he has friends.
You shouldn’t go it alone either. That’s why I love doing coaching and hosting the Q & A Live coaching each month inside Nicheology. Folks don’t have to wonder if anyone’s out there.
#3 Love Your People
When it’s time to drop David back at his house always says the same thing, “I love you little dude. Thanks!”
I never get tired of hearing that. In fact, I don’t know anyone who gets tired of hearing, “I love you.”
So let your clients, customers, students, subscribers know you care.
Here’s to you David. Thank you for being a great friend and for showing us how to live with more impact.
Love you big dude!
Success is Not an Accident,
Paul
Here’s David with his very first 5 Guys hamburger. He had been eating Kyrstals. What??!
http://nicheologyprofitletter.com/100/
100 issues of the profit letter that you can get as a PDF
or you can even get PLR!
Yes, if you get the PLR, you can use it on your blog,
sell as a special report, create audio or video, and
even host training event built around the content.
Get your PLR right now…
http://nicheologyprofitletter.com/100/
Oh, i wrote each of these personally, so this is not
rehashed content. 100% original from me.
Success is NOT an Accident!
Paul
http://nicheologyprofitletter.com/100/
This might sound a little weird, but some days I am amazed at how
much I get done.
You might be tempted to think I am some sort of time prodigy. Sort
of a Mozart of the clock.
Nothing could be further from the truth.
I was the ADHD kid. Always struggling with focus. Always distracted
by the least little thing.
In 9th grade someone started a wet paper wad fight in class (that
is NOT a confession).
The final straw was when a kid on the front row threw a massive wad
of 6 combined sheets (again, not a confession).
The goal was to slam Jim who sat on the back row.
Jim ducked.
The missile smashed into the fake panel wall. The thud echoed in
the room. Mrs Allen quickly looked up. Shook here head and called
the four names most likely to be involved.
“Paul. Jim. Harvey. John. Please step into the hallway.” Mrs. Allen
let us have it.
At one point Jim said, “Why do you keep looking at the three of us?
Paul started it and you’re not even looking at him.”
“Well, Paul’s got issues. Look at him. He’s not even paying
attention. He’s looking down the hall somewhere.”
I get what it’s like to get distracted. To feel disconnected.
Maybe you feel this way too.
So for the next 48 hours you get a $12 break on one of my top
selling productivity products.
“Get More Done.”
http://www.nicheology.com/go/GetMoreDone/
IMPORTANT… use this coupon code: DONE
Just go to the webpage to see if it looks like it’s a fit for you
(it sure helped me.)
Then when you hit the checkout page you’ll see a place to enter
your coupon. Put in DONE and click apply. It will wipe $12 right
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It’s pretty simple. You’ll get more done by using this…
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Success is NOT an Accident!
Paul
I love swanky optin pages.
The kind with an image that covers the page and a simple optin box
in the middle.
They convert like crazy for one reason… they’re simple. People read
the offer and optin.
Plus you don’t have to write a bunch of copy. You don’t have to put
a mound of bullets on the page. You don’t have to get a mass of
graphics together.
But creating those pages has never really been easy for non-coders.
Until now.
If you use WordPress then you will love this new plugin. It makes
creating those super cool pages super easy.
Plus….. I’ve got a coupon code for you.
Coupon Code: EZ
1. Go to…
http://nicheology.com/go/ezLeads/
2. Click the order button
3. Put EZ in the coupon code section and click “apply.”
4. Checkout, download the plugin, and add it to your WordPress site.
5. Increase your optins
http://nicheology.com/go/ezLeads/
Success is NOT an Accident!
Paul
Podcast: Play in new window
00:00 New Puppy
00:46 Ziglar Webcast
01:28 Making Sales During a Downturn
03:47 Q & A Live
New Puppy
We got a puppy! Daisy, our 13 year -old, passed away last month.
But Marley is already at the vet. We got her form the Humane Society and she came with a virus. Sad.
But whether it’s a puppy or a business, there will be unexpected, unfun times.
Ziglar Webcast
This Wednesday I am doing Zig Ziglar’s Success 2.0 Webcast. If you would like to attend just click here. There will not be a replay.
Making Sales During a Downturn
Sales slowdowns are inevitable.
It might be the economy, it might be a holiday, or it just might be the season. For whatever reason, they happen – but you don’t have to just accept it.
Instead, you can get proactive and go rustle up some sales.
Here’s what to do: Create a short report, sell it to your list and then make even more money on the backend. Let me explain in more detail…
Step #1: Create an in-demand report
Sales are slow, meaning your prospects might not be ready to haul out the credit card for a three or four figure product.
Instead, you can hit them up with a cheap report – about $10 to $15 – which is a “no brainer” price. Not only will you get your existing customers lining up with cash in hand, you’re also likely to get a nice conversion rate on new customers.
The trick is to create something that your market really wants. You can do this by visiting Clickbank.com to see what kinds of topics are really popular right now. You should also have a sense of what sorts of products your list has been gobbling up in recent times.
Tip: You may even ask your list to see what they want. But keep in mind that the best way to deliver a profitable product is by creating something similar to those that are already selling. Sometimes what people say they want isn’t actually what they’ll buy.
Once you’ve selected your topic, create your report. It can be as few as 5000 words, so you should be able to complete it within a day or so.
Step #2: Create backend offers
Now before you unleash this product, you need to create a 7-12 part autoresponder series for those who purchase this new report. This autoresponder series should seek to sell related offers to your list.
Here’s what your series might look like:
Email #1, immediately: Thank customer for order and recommend a related product.
Email #2, 2 days later: Remind customer of the benefits of the report they just purchased and then recommend a related product.
Email #3, 2-3 days later: Give your customer a tip that’s related to the report they just purchased along with a recommendation for a related product.
Email #4 and on… about once a week you can send out a newsletter that includes an article (or even just a short tip) alongside a product recommendation.
Tip: You may sell your own products (which is preferable) or you can recommend affiliate products. You may even create a series of short (related) reports and sell them on the backend.
Step #3: Unleash the product
Next, it’s time to write your sales materials and then promote your product. You can tell your list, blog about it, get affiliates, mention it to your social networks, use articles marketing, use video marketing, etc.
In short, promote it just like any product and enjoy your automatic backend profits.
We could stop here. But you can squeeze even more cash out of the report with this last step…
Step #4: Offer rights to the product
Now that you have a proven product and sales copy on your hands, you can make even more money by licensing the rights to this product to others.
Example: You can sell 100 licenses for $50 each. And as a nice bonus, any links you put into your report will bring in a nice backend income for you.
In summary: Don’t let a sales slump shrivel your paycheck! Just use this simple four-step plan to pull in thousands of dollars quickly. In fact, you could start right now and have profits in your pocket in as little as 24 hours!
Q & A Live
Nicheology members. Q & A Live is TODAY at 3 pm CST Click Here for the call in details.
Not a member? Join right now and get on today’s call.
Success is NOT an Accident!
Paul
