This is a sticky post (for newer posts scroll down). Peace, P
Issue 81: Altering Your Income DNA
By Paul Evans
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Hope you are having a GREAT Saturday!!!
No burgers today as I’m working toward the goal of losing 15 pounds in one month. There’s a very simple reason I am able to do this without risk.
You’ll “get it” as part of…
01:: Income DNA Download it here…
Post some comments and let me know your thoughts.
Success is NOT an Accident,
Paul
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Do you know what holds so many people back from reaching their online dreams?
The collision of hyper-expectation and reality.
We get something built up in our mind and get that “this is it” feeling washing over us.
Which is good.
It’s positive.
It gives you the juice to move forward. The energy to stay focused and on fire.
But understand this… And it’s super important…
When we first get an idea and get excited, our minds generate and exaggerate positive outcomes.
But things don’t always turn out as planned do they? And what should we do when we suddenly find out that the dream was a mirage?
Lain Ehmann experienced this recently.
Lain’s part of my VIP Coaching & Consulting and we’ve been working together to grow her online businesses. TrueScrap.com, LayOutaDay.com and BusinessLovePotion.com.
Lain had been killing it as she got ready for True Scrap. She had several sponsors lined up and she landed “the big fish,” ScrapBook.com. They agreed to mail for her. They have a list of 500,000
YES!!!!!!!!!
Sounds like the floodgates were about to open! But…
The mention of Lain’s event was at the very bottom of their newsletter and it only got a few clicks.
Booooooooooo!
Discouragement. Disappointment. Disillusionment.
That trio of Triple D comes storming in like ants to a picnic.
Triple D can take you from the pinnacle to the pit in moments.
You’ve had it happen to you, right? Me too. We ALL have.
“This was a crazy dream I shouldn’t have thought this would work.”
“Once again I get my hopes up and get crushed.”
“Everything always turns out this way. Why do I even try?”
“I thought this was it! I cannot believe it turned out this way. This stinks!”
Triple D starts messing with our heads. We start having crazy conversations.
Lain even had some of those conversations. But… she didn’t allow those conversations to become reality.
Lain crushed Triple D with action.
She kept going.
She kept contacting folks. Kept the dream alive.
And in the past month…
1 A “Groupon” type promo was done and she sold more than 175 units of one of her scrapbooking products.
2 She pursued a speaking invitation to BlogWorld and got it!
3 Lain was interviewed by Pat Flynn – which rocks!
4 She’s hammering out a new deal with a highly popular scrapbooking lady that’s gonna be a big success.
5 Her True Scrap event was a huge success even without ScrapBook.com
That’s how you crush discouragement, disappointment, and disillusionment. You keep moving. You keep dreaming.
Is Triple D trying to knock you out?
Keep the battle lines strong by continuing to move forward. Don’t let the pit turn into a prison. Breakout by taking action.
Success is NOT an Accident!
Paul
Spring Break was awesome!
5 days in Destin, FL & 3 days in New York City. But it’s great to be back home!
Over the last week, I hung out with Marla and Steven (Sam’s Spring Break was the week before.) Consumed around 25,000 calories. Read five books. Saw 2 Broadway shows (Newsies and Anything Goes). Celebrated Carrie Wilkerson’s 40th birthday! Ran 44 miles. Relaxed… and yes, worked! 
All of that is 100% in line with the current issue of INC Magazine. Their article “What Drives Entrepreneurs” revealed different motivations between founders and non-entrepreneurs.
The main motivation for entrepreneurs? Autonomy.
The main motivation for non-entrepreneurs? Security.
Entrepreneurs like to call the shots. We like control. We are fine with calculated risks. We think more about the experiment and experience than “having” to succeed. We love knowing the difference and impact we are making.
Non-entrepreneurs, on the other hand, are employees. They like being told what to do. They like the predictable paycheck. On average they want something more, but are too afraid to leave the comfort.
And there’s nothing wrong with that. The world NEEDS employees. They are essential.
Yes, as entrepreneurs we are different. We’re wired differently. We view the world differently. We don’t expect something for nothing. We take responsibility for our own income. We create jobs. We generate products. We work hard. We play hard.
One of the things that drives me crazy about the information publishing industry is the pursuit of mediocrity.
By that I mean the glorification of the status quo.
For example… the way I started this letter. Telling you about my past week. The hucksters of the world would paint that scene and tell you that you DESERVE the same. In fact, if you just follow their program you can have the same things.
That’s stupid.
You see the hucksters want to elevate their lives so that you want what they have. But wanting exactly what someone else has is status quo. To want to be someone else is accepting the average. Become the best YOU, don’t be a chameleon.
You have to envision your own perfect life. Just like I did almost 20 years ago.
As you know, Sherri died when Sam was 5 weeks old. Right then I made a vow. I would be present for my family.
I made that decision based on MY circumstances. I didn’t let someone else tell me what my life needed to be… I decided.
You need to decide too.
You need to write down exactly the type of life you want. How your life will benefit those around you.
You need to decide if you are going to be an entrepreneur, embrace the risk or be an employee. Neither answer is wrong, but the decision has to be made.
Then you design your business to reflect the life you’ve pictured.
Success is NOT an Accident,
Paul
Feel like you have nothing new to contribute to your niche? Think you’re not unique enough?
I’m here in VPS airport and picked up a golf mag. I don’t play much anymore, but I wanted to see what what was new.
Guess what…
Nothing.
There are still articles on the same things as 20 years ago.
Driving. Putting. Chipping.
Sure, there are new pictures. The fundamental principles, however, are the same.
Stop stalling because you think you don’t have something different enough. Go with the basics. Reframe with your own style.
Success is NOT an Accident,
Paul
Let’s go back in time. Waaaaaaaaaaaaaay back in time.
Twenty-three years ago.
I say waaaaaaaaay back because that’s over half of my lifetime ago.
Back then I was a bodybuilder and a power lifter.
Back then I was in fantastic shape.
Back then I was incredibly strong.
Back then.
A few weeks ago my 16-year-old son Steven was admiring my physique and said, “Daddy. You’re past your prime.”
WHAT?!
I RAN to the mirror. Sure enough. I don’t look like I did at 20. Not as strong. Not as ripped. (OK, not ripped at all.)
So I’ve continued to RUN. But not to the mirror. I’m running as I make my way back into shape.
On this morning’s run I was listening to Zig Ziglar. He spoke about retirement. He said that retirement at age 65 was a travesty when so many people are just hitting their peak.
And then I started thinking about so many of you.
While there are thousands of young whippersnappers on the Nicheology Profit Letter there are also thousands of my generation and older.
Many write in saying something along the lines of, “I’m afraid it’s too late to get started. I didn’t grow up with computers.”
Maybe you feel past your prime.
Or past your peak.
Listen, you pass your peak when you DECIDE to go downlhill. As long as you’re working, striving and moving you’ve not hit your peak yet!
Has Betty White hit her peak??????????????
No way!
You’re never too young. You’re never too old. And it’s never too late!
Success is NOT an Accident!
Paul
Join me and Carrie Wilkerson THIS Thursday night at 7 pm CST. We’re going to share…
- The #1 Reason People Fail in Their Online Business and How to Avoid It in an Instant
- The 5 Biggest Barriers to Building a Profitable Internet Based Business and How to Correct Them
- The DIY 30 Model which Shows You How Quick and Easy You Can Have All the Pieces of Your Business Running Smoothly and Streamlined.
Just enter your email to join us….
A couple of weeks ago one of my most profitable sites was hammered by Google.
I’ve told you more than a dozen times that my youth ministry site is driven by Adwords. BUT two weeks ago they shut down my account…
Notice the word PERMANENTLY.
That made me nervous. I did not want to lose the account. I’d worked too hard getting my CPC down. Starting over would mean paying roughly .60 a click more than I am paying right now.
So….
I clicked the “learn more” link. And….
That page also had a ton of links to explain exactly what their policies were. BUT that was too much to read. So I emailed them…
Please tell me EXACTLY what I did wrong so I can correct it.
Here was the response…
Within a day they told me three things that were wrong with the site…
- Needed to update my privacy policy
- Needed a direct link from my home page to any Adwords landing page
- Needed a clear support link.
Pretty easy fixes. Which I did, but I was STILL denied.
But I KNEW I had taken the right steps. So… I resubmitted through their contact form because I thought, “Maybe I will get someone who’s new to the case and won’t see a problem.”
That’s EXACTLY what happened. Shortly after resubmitting I got…
So….
#1 Do what Google wants. Duh!
#2 If they shut down your site or your Adwords keep working with them. Don’t get arrogant or stupid.
#3 Google isn’t evil or bad. They have policies and as long as we don’t ignore them, our sites remain listed and our ads run.
Success is NOT an Accident!
Paul
Join me and Carrie Wilkerson THIS Thursday night at 7 pm CST. We’re going to share…
- The #1 Reason People Fail in Their Online Business and How to Avoid It in an Instant
- The 5 Biggest Barriers to Building a Profitable Internet Based Business and How to Correct Them
- The DIY 30 Model which Shows You How Quick and Easy You Can Have All the Pieces of Your Business Running Smoothly and Streamlined.
Just enter your email to join us….
Who is this gal in the photo
with me and why are we smiling? This is my REAL best friend, Carrie Wilkerson (not one of those 'fake' friends that all the marketers pass around even if they've never met.) Why are we smiling? This picture was snapped right after we finished an intensive training at NAMS workshop in Atlanta a few weeks ago where our audience feedback was higher than any other presenter or team. Why is that, I wonder? We're fun ;) We are REAL We are profitable and show you exact numbers & case studies We are relate-able, honest and know this can be a challenge! So - why am I telling you this? Because you are tired. Carrie had a reader that emailed her the other day (he has spent over 6 figures on courses, mentoring and info products) - he said 'frankly, I am ready for results. I am tired and frustrated' Ever felt that way? You could buy every 'tactical course' and 'instant system' on the market today, but if you're not integrating it into a plan or front to back blueprint, it won't work. You cannot drive a car without the wheels, right? So why are so many marketers selling JUST wheels to make your business go faster? Carrie and I are alike in that we are TIRED of the confusion in the marketplace. We are frustrated at all the big $$$$ launches for box-on-your-step and 'good luck' systems that don't piece together. So, we're hosting a training webinar next week, March 1st - just for you. This was our most popular webinar last year (over 1700 registered) I could tell you more...but you can jump to the webpage, watch our side-by-side Kelly & Regis-type video and decide for yourself if you want to register.  I hope to see you there! What you need to know is -- you are not alone. Everybody faces frustrations in getting their online business started and ramped up. We want to help you solve that! Join us on this webinar! All the details are on the page. It's free. It'll be fun & you'll learn somethin'! ==> Check out our most popular webinar <== (I know you're going to love hanging out with Carrie and learning from her like I do!) Success is NOT an Accident! Paul |
More Advantages…
As you know, I think all the talk about starting an internet business so you can be selfish and stock up on toys is a load of crap. It’s poor motivation that doesn’t last.
Those are just triggers used by base-level marketers to get you to believe their products produce yachts, mansions and Maseratis.
Yes, buying a nice house, car or whatever with the income you’ve earned is cool, but there are other advantages as well.
For example…
The other day Lain, from layoutaday.com, took her daughter to soccer practice. Since it was practice and not a game, she was able to attend our virtual mastermind session from her iPhone.
Lain downloaded the Adobe Connect App. She used the chat function to help other members of the group. When it came time for her to share and get feedback from the members, she clicked microphone and we heard her crystal clear.
How cool to be “at work” and watching your child at the same time. That’s an advantage!
Another example…
Right now I’m at an outpatient surgery center.
A friend called me a couple of days ago and asked, “Hey, I’ve got to go in for a test on Thursday. Could you pick me up at 6 am and take me?”
“Sure,” I replied.
“Well, there’s one more thing. They say someone has to stay there the whole time and it’s going to take about 4 hours. You cool with that?”
“Yep, super cool.”
So I picked him up this morning.
“Man, I sure do appreciate you doing this,” he said after getting in the car.
“No problem. This is why I do my stuff online.”
It’s so awesome to be able to say, “YES!” to family and friends. To me that’s MUCH MORE of an advantage than a big house or cool car.
The toys should be add-ons to the things that matter – not the other way around.
What’s your REASON for doing business online? What’s the #1 drive behind your business?
Add your answer in the comments section below…
I’ll do a drawing on Monday, Feb. 6th from all Facebook and blog comments. The winner get’s a copy of “The 10X Rule by Grant Cardone.”
Success is NOT an Accident!
Paul
Welcome to Success Saturday!
Do you ever feel like giving up? Feel like packing it in?
Jeanette sent in this “testimonial.” Read it and then I’ve got some ideas to rev you up…
Hi Paul,
Has anyone told you, you are awesome today? Well, consider being told right now.
You are my HERO!!! Let me just tell you why real quick.
I’ve been working my way through “Simple 6″ and your wonderful NOI training videos everyday now.
I put up a new site in 3 days all by myself!
I could hardly believe it. I was scared to death of C-Panel and barely knew WP.
You’re SO good, I’m a little scared to tell people… you’re like my secret weapon now!
Let me say - I seriously was about to give up about 2 weeks ago.
I was so TiReD of getting ripped off, so TiReD of trying to figure it all out by myself, I shut my lap top after 3-4 years of “trying” and “training”. (I got a lot done, but hardly made any sales.)
But then, like some miracle, I found your free videos on YouTube, and I actually just cried.
You literally saved me from giving up. Thank you so much for being there for people like me.
Jeanette
01: If you feel like Jeanette…
Tired of getting ripped-off.
Ready to give up.
Closing the laptop.
Scared.
… you’re not alone. EVERYONE feels like this at some point. Even all the folks claiming that making money online is “easy street.”
So if you’re jaded, beat down and worn-out at times > no problem. It’s NORMAL!
02: Repeat PROVEN Steps
Jeanette simply watched videos and followed the steps. She may credit me, but SHE did the WORK.
You might get tired of me saying this, but making money online is really simple.
Traffic > List > Offers.
Just stay with the tried and true over and over.
03: Go RESCUE Your Market
“You saved me from giving up.”
That’s one of the BIG reasons I chose the internet marketing niche even though I serve several markets.
Do the same for your niche.
Instead of focusing on surface goals… “Get a #1 ranking on Google.”
Go deeper…
“Get a #1 ranking on Google so I can help as many people in (my niche) as possible. I can prevent them from getting duped and scammed.”
That’s a much stronger motivation.
If all you think about is making money. You “might” make some.
If all you think about is helping people, you WILL make money.
What if you got CONSUMED with helping as many people as possible? What if all you thought about was ways to get your message out to as many in your market as possible? What would happen? Yep, you would make money.
You CAN make it. Don’t give up.
Success is NOT an Accident!
Paul
A quick overview of markets and possible solo ads. People are spending thousands upon thousands on courses to learn how to get traffic. But they could be getting traffic through targeted ads which save time and a lot of money in the long run.
Click Here for the Directory of Ezines
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