Nicheology Profit Letter 128
By Paul Evans
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Yes! Yes! Yes!

Just made the last orthodontist payment for Steven.

Now our good doctor is going to have to come up with another victim… uh… patient to take the place of my payment.

Yep, his 2 year micro-continuity plan is complete. His fixed-term system is complete.

O… thought micro-continuity and fixed-term memberships were new?

Not by a long shot. Just reframed for online markets.

You know, I really like Jimmy D. Brown’s fixed-term model.

http://budurl.com/FixedTerm

And of course you KNOW I am a huge fan of the low priced long-term membership model.

http://www.simplesixfigures.com

And the standard subscription model…

http://www.membershipcsi.com

Why?

Several reasons…

First, the most obvious is recurring income. No wondering about the guesswork of next months receipts. You do not have to start from scratch each month with brand new sales.

Second, commitment. Specifically, yours and mine. Membership communicates presence. It communicates our commitment to the market.

Third, commitment. Specifically, the customer’s. A person who joins a membership is saying “I here for the long haul.”

Four, you get to help people over and over again. You get to watch them grow and gain. Fun stuff!

Listen…

Your business model should include some form of continuity. You need recurring revenue to build a solid financial foundation.

Spend some time this week thinking about that.

Map out a few sites you could launch and then pick one and go.

I was talking to a guy today who wanted to start a site. Big plans. Great ideas.

Then I asked, “What can you do today that you could open tomorrow?”

BOOM!

He had an idea. It was something he was already doing. Just needed to put it in a digital package.

He could easily be open by this time tomorrow.

So could you.

Success is NOT an Accident!
Paul