Nicheology Mini-Case Study #2: PITR DIY Home Improvement with eBay and
Craigslist, Paydotcom, Blogging & Autoresponder Series
http://www.nicheology.com/members/95.cfm
One favorite PITR (Product in the Rough) from Paul Evans’
Nicheology.com that has been put to good use by my company is
entitled, “Do It Yourself Home Improvement.” Here are several ways
we’ve used this document for lead generation and money-making avenues.
Ebay and Craigslist Sales
We branded the ebook and added a nice three quarter-sized ad on the
last page inside a bright yellow box with hyperlinks, created a nice
ebook cover for it, revised the sales page a little and sold the ebook
on Ebay. We offered bonuses, up sells (like bundle purchase discounts
on multiple titles) and cross promotions with other reports, like
Landscaping Basics, another Nicheology PITR.
At first we sold these as digital downloads until eBay’s digital
format policy prohibited this. Then we turned to burning the files
onto CDs, selling them in physical format, packaging them with bonus
stickers, mini-calendars, wrapped candies and / or other seasonal
goodies from a local wholesale outlet store in Ohio, plus promotional
items stuffed inside the mailer like print website postcards and
business cards with a special promo on the back side.
Hint: find wholesale lots of goodies on eBay to stuff in your mailers,
too! People love freebies – tiny wrapped candies, stickers for their
kids, small calendar / organizers and other stationary items.
Craigslist was found to be a great place to advertise the auctions,
directing people right to eBay. When you sell this way, you also
recoup some of your fees because of our own eBay promotions with sales
coming in via your own eBay (store) link. So this is a win-win.
Leads and sales of our other services and products are generated when
people surf the eBay auctions, store pages and leads-capture areas,
Craigslist ads and promos in our postal mailers. Plus funds are
generated as people visit the Google Adsense listings on web pages
linked off our eBay About Me page, the affiliate products being
advertised on our various linked site pages and our own company
products and services associated with the online promos.
Paydotcom, Blogging and Autoresponder Series…Oh, My!
Other ways we put this PITR to use include making an affiliate program
out of the ebook, blogging with some of the revised contents and using
some of the contents in autoresponders.
- We chose Paydotcom for the affiliate program software and management
solution, where for a one-time fee (I believe it’s still $50) you can
make unlimited digital and physical product as well as service
affiliate programs in just a few clicks, once you get the hang of the
software.
- We revised some of the original PITR content, added photos with it
and published it on blogs, driving traffic to the eBay auctions, the
affiliate book site we set up, plus Google Adsense and affiliate
products advertised in the blog’s sidebars as well as a small ezine
leads-generation form, also in the blog’s sidebar.
- As people sign up for the ezine on the blog (and at other places via
squeeze pages), they receive short excerpts of the PITR in
autoresponder messages along with other related info, often from more
Nicheology PITR content of this same or a closely related niche. Leads
and sales are generated as readers click links to check out ads and
calls-to-action in the autoresponder messages, visiting eBay auctions
and our websites and blogs, as mentioned above.
Are there still more ways to use this PITR? Oh, yeah! Here are 10 more
ways. You could:
a) Set up a squeeze page with multimedia for this for leads
generation. Offer a chapter for free to sign ups, then follow up to
sell the entire ebook – up sell with the CD or print version.
b) Turn the content into a video series.
c) Make an audio series out of the material – -a short series of podcasts.
d) Insert or package together your own home improvement tips, photos
and blueprints.
e) Break up the PITR content, revise chunks and / or add blurbs here
and there (hint: add your own graphics or digital photos) for all
types of other promos: on Facebook, in Tweets, in press releases,
online radio interviews and more.
f) Use this in your own home improvement membership site.
g) Package this in any type of formats and use as freebies or up sells
with your other niche promotions, online or off, in classified ads,
flyers, sales letters, postcards and more.
h) Learn from the info; fix up your home office!
i) Make this into an affiliate program with Clickbank or other
alternative to Paydotcom.
j) Make a membership site out of this targeting the site around your
own niche. For example, what work from home business site doesn’t need
to help others with home improvements? Realtors, doctors, attorneys,
writers, Internet marketers, web designers…who couldn’t benefit from
good old-fashioned home improvements?
There are still many other ways to put this one PITR to use. And
that’s not all there is in Nicheology. So stay tuned for the next
Nicheology Mini-Case Study and get ideas you can use for your own
business and self!
Sincerely,
Diana Barnum, CEO
Moving Ahead with eSupport Club
Nicheology Service Packages from Moving Ahead
