So why do you need to create products fast? Well obviously the first thing that springs
to mind is that then you have more time to sell the product and make money!

Yet there are also other benefits, for instance you can quickly establish yourself in a
niche, and quickly test niches out. Instead of spending weeks creating a product in a
niche then trying to sell it and finding out the niche doesn’t react as you’d hoped, then
you can quickly churn out a superb quality product and test it out.

If it works then you can quickly expand your product line in that niche and make it super
profitable even quicker, if it doesn’t work then you haven’t lost too much time and you
can move onto another niche and repeat the process!

Plus of course the biggest advantage is that the more products you bring out then the
more money you can make, the more you can tempt affiliates and the higher your
lifetime customer value is going to be. Try to tempt in affiliates by giving them lifetime
commissions on anyone they get to join your list so they build your list for you!

It also forces you to focus more, Parkinsons law says that:

‘Work expands to fill the time available for its completion’

So by using processes that save time and giving yourself short deadlines then you force
yourself to cut out any wasted time, effort and content, and focus on the important
stuff. That means your products will be lean mean profit machines which your
customers love as they are not full of the filler which normal products have.