Too many innocent marketers are going to get severely hurt or put out of business altogether thanks to the careless carpet bombing approach of this new marketing regulation the FTC has come up with.

Case in point:
The fine for not abiding for this new regualtion is $11,000.00 from what I am hearing. That might sound good on the surface, until you really start to thin about it.

For starters, this new regulation is way too vague on a lot of things, and vague laws always lead to persecution of honest minded people about as much as the not so honest.

So going back to the $11,000.00 fine, we realize, when we stop and think about it, that this is a substantial enough amount of money that will severly penalize a lot of the more honest, ma and pa businesses, but won’t be enough to even effect the big boys. It will cost the big boys more in lost sales if they all of a sudden start marketing honestly (after all, lies make much better converting sales copy than the truth in does) than what they will lose if they just pay the $11,000.00 fine.

So that being the case, the results will be the exact opposite of what most of us want or expect from the FTC. Too many marketers who already play by the rules, will be the one that will be penalized the most, and very few of the dishonest marketers will even feel the effect of an $11,000.00 dent in their profit margin. The vast majority of the big players can pay that fine out of their petty cash,

No, this will hurt the wrong people. I agree that the dishonest and fraudulent marketers should have to answer for all of their white collar crimes, but this particular FTC rule is not the way to do it.

I wonder if they’ll apply these FTC disclosure rules to all the politicians in DC that are supposed to vote “for the people” and end up voting “for their wallets”.

I have never been too keen on using hype in my marketing…guess I should stick with that strategy! )

Keep the good stuff coming, Paul!

How so true, Jillian…

It is working both ways, though, did you know?

He, he… so nice, I’m still laughing!

Steve Lorenzo SEOVirtuoso

I mean my inbox is flushed daily with new easy, fool proof and done for you ways to become a millionaire in no time that if that was the case
there would be more millionaires and less inbox junk

The only thing I disagree with you Paul, is saying that Woods made wrong decisions. Who’s to say if they are wrong or right, who’s judging.

But than again that is besides the point.

I always look forward to your posts and that is a rare thing

Yeah… I remember a girl back in my childhood. She was always inventing stories. Only problem was, of course, she couldn’t remember all the details the next day.

Even half truths are better than lies, of course, but the king would be to be always honest – in business especially.

There is a saying around here where I live, dunno if there is any perfect equivalent in English:

“You may trick a person into buying only once, but you may have a customer for life otherwise” – I hope it is translated clear enough.

Same with these FTC rules. I don’t have to comply with them myself, not living in the US, but I was actually doing it even before they were laid out.
I think it only helps the market be more mature and helps the customers be safer even if not necessarily smarter, he, he…

Nice post; I enjoyed visiting!

Steve Lorenzo SEOVirtuoso

For what price would a person sell integrity? To which loved one would they prefer to explain why they made that “sale”?

Not all the laws of our country are just, but most do not conflict with what God has revealed about principles by which He wants us to live in relationship with each other. Making a decision, once, to live in right relationship with God (you may call Him by another name) sets our compass to live in right relationship with others, thus making countless small moral dilemmas go away – we simply do right things. Christians are not alone in understanding this universal truth.