I love candy.

My favorite is Sour Skittles, but I also love candy bars.

Well, all candy across the board except Turkish Delight.

Not sure why they put delight in the name. It’s totally false advertising. And a bit aggravating.

Back to candy bars…

MARS Corporation does it right.

3 Musketeers… Nougat + chocolate

Milky Way… Nougat + chocolate + caramel

Snickers… Nougat + chocolate + caramel + peanuts

One ingredient created a new product.

One more created another new product.

Are you thinking what I’m thinking?

Right!

Standard Product = PDF

One ingredient = PDF + Audio

One more ingredient = PDF + Audio + Video

Let’s not overcomplicate.

The ingredients are basic and delicious.

Success is NOT an Accident,

Paul