Nicheology Profit Letter
Issue 106 :: Money Making Messages – Part 3
By Paul Evans
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John and Brooke Morgan, Mark Thompson and myself got together at 5 Guys Burgers and Fries yesterday in Decatur, AL.
Note: the guys put a massive amount of fries in cup and then pour in extra fries. When I ordered a regular fry the checkout-dude said, “That couple you’re with ordered two large orders, which will be plenty for everyone.”
No doubt!!!!! J & B went home with about 50 pounds of fries!!!!!
After the feast we went to a secret location to answer the questions you turned in. The video will be released in a couple of weeks. Morgan summed up the adventure on twitter…
Johnmorgan: Back from meeting with @nicheology & @purposeddriven The trip included a swamp, a church, and life-time supply of french fries.
On to part 3….
08:: — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
09 :: — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
010 :: — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. Find a balance.
If you are a writer who tends to go on and on, you have to remember that people are busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Well, that’s it for this 3 part series. But this isn’t just for information; it’s for APPLICATION.
Success is NOT an Accident!
Paul
Good thoughts T!!
Grace, things are going well in Malawi. Our team leader has had a few troubles with the gov. because of the accident and we should come on OK on that side. The children are doing well. Thanks for asking!
Great work on your site! It’s not about getting it perfect, just take action and correct along the way.
Peace,
Paul
[Reply]
Hi Paul
A nice little series on Autoresponder Messages, It’s a sad fact though! Most internet marketers just don’t seem to take long enough thinking about building a strong trusting relationship with their list.
I agree with you Paul, the only way to learn how to do anything in life successfully is to see how other successful people do things and “TAKE ACTION”.
Have you noticed that the more established Internet Marketers tend to send messages once a week maybe twice a week if they have a promotion, with well thought copy?
Nobody likes to be hustled in the street! So what makes some so called marketers think that’s the way to go about Internet Marketing.
Keep up the “AWESOME” work
Trust is everything in any market !!!!!
Best Regards Tony
[Reply]
Hi Paul,
How is everything in Malawi. I pray for you guys.
Okay finally I have a blog that I love http://myebizjournal.com. I said you will be the first people to know about it. Why? I know you cannot remember, but I have said it before that you are one of the few people who made me believe it can be done.
Taking action, sleep five hours, have a site even if it is horrible, do something and success is not an accident and many more I have heard and read from you.
I always have to read your mails, so they are my hot mails to check and Nicole Dean’s and the barefoot executive plus a few others so I will keep them in a folder. My list is still ‘nono’ that means empty in Luo but I am keepin on.
Thanks Paul.
[Reply]
Gee this is a great tip. There is one that sends me emails in my area that has really good ideas for subject lines. I am going to check all the messages she has send and use her ideas in my emails.
[Reply]