Mid Week in Mexico

Mexico is milder than usual this time of year.

As mentioned last issue, our team is here working this week with the Ciudad de Angeles. We’ve cleared land, planted trees, painted and spent a lot of time with the children.

The workers here use very simple tools. With a hammer, axe or machete they can do an amazing amount of work with precision and accuracy.

Then we come in and we don’t know how to use an axe or machete very well. So we have chain saws and such. We’re probably considered “soft.” But it’s faster and easier to use a chain saw unless you’re working with twigs.

Because of low income one of the workers spent a day and a half carving a new axe handle from a tree limb. A hardware store was two minutes away with a bin filled with “done-for-you” handles. For just a few pesos the axe could have been repaired in minutes rather than more than a day.

(Of course we bought several “done-for-you” axes so the guys would be ready the next time a handle broke.)

Carving a handle from a tree limb is sort of like creating a product from scratch. It’s a lot of unnecessary work if you have a few pesos.

Ronnie has put together an amazing package that’s a chain saw shortcut to getting a great new product online fast.

http://budurl.com/plrplus

His Common Sense business in a box is so much more than the average done for you ebook. He’s stacked the pack with audio, worksheets, checklists and more.

Get your chain saw here…

http://budurl.com/plrplus

Success is NOT an Accident,
Paul

 

Freedom Filter

I’m in sunny Minneapolis having an awesome time with Big Game Plan and Mastermind folks.

Next I’ll be heading down to Mexico to spend a week at our 100X orphanage in Mexico.

Let’s revisit last week for a minute. The Freedom video and exercise you did was not just so you know what you’re working toward, its much more.

Your personal Declaration of Independence not only gives you clarity – it gives you a filter.

The life and business decisions you need to make smack up against your Declaration of Independence. The declaration determines the decision. If what you’re thinking about conflicts with your declaration then the decision is “no.” If it helps you reach your declaration then the answer is yes.

Use your declaration as a filter!

Three more things for you…

If you’re having productivity problems, grab a 50%+ discount here…

http://humantimemachine.com/special/

You have to be on that page. If you go through the home page it’s twice as much.

Ronnie is giving away some awesome PLR blueprints here…

http://budurl.com/plrplus

Perry (Ask Mr. Video) showed us a free graphics tool earlier today. It’s basically Photoshop. Super slick…

http://pixlr.com

Success is NOT an Accident,
Paul

 

Press Release

Diana Barnum just released this via twitter… @Nicheology New PRweb release: Nicheology help and free downloads are now available at http://tinyurl.com/2cs3ve8

Diana helps Nicheology members get new sites online fast!

Success is NOT an Accident!

Paul

 

Guaranteed Success?

Hope you are having an awesome day!

I got an interesting question yesterday…

“Paul as there anything I can do to guarantee my success?”

Actually, there is.

It’s not the traditional road of “give me a step by step system” though.

I’ve put my “success guarantee” together in this report…

http://www.nicheology.com/go/6figurefocus/

Success is NOT an Accident,
Paul

 

Your Headline is #1

Don’t get me wrong: Every part of your sales message is important. Your opening is crucial. Your presentation of product benefits … of proof and credibility elements … of the offer and premiums … of your guarantee … and of your closing, “ask-for-the-sale” copy are all critical.

But of all the things you do to produce a sale, nothing equals your headline when it comes to pushing response through the roof.

In my 37 years in this business, I’ve often seen great new headlines produce 25%, 35%, even 45% lifts in response and ROI. And of course, I’ve seen them add months – even a year or more – to the lifespan of an aging control.

Why are heads so important? Two reasons:

FIRST, your headline is the demurely raised eyebrow … the whisper in the ear … the tap on the shoulder … or the shrieking air raid horn (remember those?) that at the moment of impact, make it impossible for your prospect to look at anyone but you – or more precisely, anyone’s ad but yours.

SECOND, your headline is the gateway to your sales copy. More than that: It’s the sales copy that persuades your prospect to read your sales copy.

In short, great headlines have only two functions: 1) To grab your reader’s attention, and 2) To convert that attention to readership of your sales message.

When you study the most effective headlines ever written, you can’t help but notice that each one accomplishes these twin tasks by offering the reader a BRIBE: A compelling practical and/or emotional benefit in exchange for reading your sales message.

Whether explicit or implicit, shouted or whispered, the best heads you’ll ever read – or write – will be a proposed transaction: “Read this,” they say, “and this very specific, very wonderful thing will happen for you.”

The World’s 3 Most Powerful Headline Techniques

There is no “right way” to write a killer head. In fact there are as many headline techniques as there are copywriters, products and services, benefits and consumer emotions to be addressed.

Let’s take a look at three of the most powerful headline techniques ever – approaches that have produced huge winners for John Caples, Gary Bencivenga, Jim Rutz, Bob Hutchinson, Arthur Johnson – and yes, for me, too …

PURE BENEFIT HEADLINES present only the primary practical benefit offered by the product.

Some examples …

“Who else wants a whiter wash
— with no hard work?”

* * * * *

“Great new discovery kills kitchen odors
quick — makes indoor air “country-fresh.”

* * * * *

“Super Spy Lets You See Through
Walls, Fences, and Locked Doors.”

* * * * *

“Who Else Wants to Get At Least
TWO TIMES RICHER
In This Bear Market?”

* * * * *

“What’s Wrong With Getting Richer QUICKER?”

* * * * *

NOTE: Once upon a time, pure benefit headlines were all the rage. They were a huge leap forward from the days when most ads had no headline, or simply touted a product feature.

But today, in our over-advertised-to society, our prospects are being offered identical benefits by dozens, scores, or hundreds of competing advertisers.

Unless the benefit you’re offering is truly unique – or presented in a very unique and intriguing way, you’ll probably need to do more than just present or imply a benefit to win.

Here’s how John Carlton turned a benefit lead into something absolutely unique and made his ad a must-read:

“Amazing Secret Discovered
By One-Legged Golfer Adds 50 Yards
to Your Drives, Eliminates Hooks and Slices … and Can Slash Up to 10 Strokes
From Your Game Almost Overnight.”

* * * * *

PURE EMOTION HEADS directly address the emotional need, frustration or fear that the product’s primary benefit addresses – only hinting at the practical benefit.

Examples …

“Lies, Lies, Lies
We investors are FED UP
with everyone lying to us
and wasting our money!”

* * * * *

“Tell The “Health Police” To Take A Flying Leap –
And Return To Life’s GUILTIEST PLEASURES!”

* * * * *

“You can laugh at money worries —
if you follow this simple plan”

* * * * *

NOTE: Pure emotion leads have always worked very well for me. But ONLY when they are followed immediately with a strong presentation of the benefits you’re promising the prospect in return for reading your copy and (ultimately) buying your product.

COMBINED BENEFIT/EMOTION HEADS present the product’s chief benefit and either imply or state the emotional pay-off for the reader.

For example …

“They laughed when I sat down at the piano, but when I started to play …”

* * * * *

“Laugh All The Way To The Gas Pump!
How rising gas prices can make you up to 307% richer in 2005″

* * * * *

“To men who want to
Quit Work some day”

* * * * *

“FORBIDDEN CURES!”
“Remarkable Cures CENSORED By Knife-Happy Surgeons
and Greedy Drug Companies:

Medically Proven Remedies That Heal Without Drugs or Surgery!”

* * * * *

“The Amazing Face-Lift-In-a-Jar
Used by Hollywood Stars Who Don’t
Want Plastic Surgery”

* * * * *

Join millions who are saying…
“Thanks For NOTHING, Wall Street — I’d Rather Do It MYSELF!”

“10 Ways To Grow MUCH RICHER Without Touching A SINGLE STOCK”

* * * * *

To me, these kinds of combined benefit/emotion leads are the best of all worlds, and have given me some of the biggest winners of my career.

Four Easy Ways To Supercharge Any Headline

Regardless of whether your headline is pure benefit, pure emotion, or a combination of the two, there are dozens of ways to give it greater selling power.

Here are just four …

1. Present a proposition: Great propositions make a statement that the reader already believes and tantalize him with the implications of that statement.

For example …

“For every illness, there is a country
where it simply doesn’t exist …”

* * * * *

“A Healthier BRAIN Is the Best Doctor Your BODY Will Ever Have!”

“Introducing the single greatest health breakthrough of our generation.”

* * * * *

“As soon as you realize that
Wall Street is wrong, wrong, WRONG …

You’ll get rich, rich, RICH!”

* * * * *

2. Propose a transaction: Transaction leads add credibility to your headline benefit by disclosing that you’re asking something from the reader in turn for the promised benefit.

For example …

“Read This Now …
Or Kiss Your Money GOODBYE!”

* * * * *

“If you’ve got 20 minutes a month,
I guarantee to work a financial
miracle in your life!”

* * * * *

“Give me 90 days and I’ll help
you disease-proof your body
and add many good years to your life!”

* * * * *

3. Use specificity to create credibility: Include specific facts that make your headline instantly credible, or connect it to a current news event for credibility.

For example …

“1,384 “ENRONS” Are Now
Racing Towards BANKRUPTCY”

* * * * *

“Shameless Two-Faced Cheats!”

“While urging YOU to buy their shares,
MICROSOFT executives are quietly dumping BILLIONS of dollars-worth of their companies’ stock!”

* * * * *

“Has Greenspan Lost His Mind?”

* * * * *

4. Get the prospect’s natural curiosity working for you: Intrigue and curiosity heads tease the benefit or begin the conversation by telling a fascinating story.

For example …

“How I Made a Fortune With a ‘Fool Idea’”

* * * * *

“How a Bald-Headed Barber Helped
Save My Hair”

* * * * *

“How Doctors Stay Well
While Treating Sick People All Day”

* * * * *

“Weiss Better Shut Up
or Get a BODYGUARD.”

* * * * *

“The Great Vitamin Hoax”

* * * * *

“Are you and your doctor making these
common mistakes with your health?”

* * * * *

How can these concepts help give YOU bigger winners, more often?

Why not try this: Print this article and sit down with a headline you’re working on now. Then, ask yourself these six questions:

  • Does your headline offer the reader a reward for reading your sales copy?
  • What specifics could you add to make your headline more intriguing and believable?
  • Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?
  • Does your headline present a proposition that will instantly get your prospect nodding his or her head?
  • Could your headline benefit from the inclusion of a proposed transaction?
  • Could you add an element of intrigue to drive the prospect into your opening copy?

Spend 15 minutes on it and I’ll bet you’ll come up with something great!

Until then, here’s wishing you …

Yours for Bigger Winners, More Often,

Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE

 

Get More Done

Get More Done

It’s 7:18 am CST on Saturday and I have already…

Created and uploaded a video

Posted two new features at Nicheology

Written an article for the Profit Letter

Posted a new article to my marketing blog

Posted an article to my youth ministry blog

Written and sent a broadcast message to one of my niches

Answered all essential emails

Touched base with a couple of coaching clients

Began outlining a new product

If your days aren’t filled with rapid production here’s how you can Get More Done.

Success is NOT an Accident,

Paul

 

Build Self-Esteem

“Paul, what can help me get ahead in business faster?”

CONFIDENCE.

It seems like the answer should be something like business strategy, etc.

But strategies do not work without confidence.

Even the freedom exercise you have been doing this week, does not work without confident follow through.

One of my niches that I don’t talk much about is the self-esteem niche. My confidence course has helped thousands stand strong.

Knowledge + Skill + Belief = Confidence

Knowledge:

You have to believe that you have enough knowledge, or can attain it.

There is no lack of information. People perish in the internet desert from a lack of application, not information.

But if you’ll take information and add application, soon you’ll discover transformation. OK, that’s a little cheesy, but it paints the picture.

So this first step, knowledge, is really no hurdle. We’re in a field where a few keystrokes can answer almost any question for free. There are free videos for training. Free articles for researching. Free forums for asking.

However, we cannot afford to become professional students, we must acquire some…

Skill:

You have to believe you have the skills required or can learn them.

Napoleon Dynamite: “You know, like nun chuck skills, bow hunting skills, computer hacking skills… Girls only want boyfriends who have great skills.”

Napoleon got it so freakin’ close!

Our hearts only want to lend belief to hands of great skill.

Deep down we KNOW if we don’t have the ability. We know if we’re being charlatans and attempting to pull off a product beyond our capability. We know if we are just regurgitating information we read without practically applying. We know if we really don’t have viable experience and yet claim we do.

It’s discouraging to feel that way. And many do. Deep down.

But…

It’s exciting when you KNOW your skills.

Belief:

I don’t believe in unfounded belief. “I know I can do it!” has to be more than emotion. There needs to be some evidence that it is possible.

We’re talking about legitimate belief.

It’s KNOWING that you can combine your knowledge and skills toward a specific goal.

Combining your knowledge, skills and belief forges your confidence.

Success is NOT an Accident,

Paul

 

The Strangest Secret in the World [207]

Below is the transcript from the Strangest Secret in the World. This will radically shift your thinking about success…

The “Strangest Secret” by Earl Nightingale

Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, and then he said, “Men simply don’t think!”

It’s about this that I want to talk with you. We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. We live in the richest era that ever existed on the face of the earth … a land of abundant opportunity for everyone.

However, if you take 100 individuals who start even at the age of 25, do you have any idea what will happen to those men and women by the time they’re 65? These 100 people believe they’re going to be successful. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.

But by the time they’re 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke — depending on others for life’s necessities.

Only five out of 100 make the grade! Why do so many fail? What has happened to the sparkle that was there when they were 25? What has become of the dreams, the hopes, the plans … and why is there such a large disparity between what these people intended to do and what they actually accomplished

THE DEFINITION OF SUCCESS

First, we have to define success and here is the best definition I’ve ever been able to find: “Success is the progressive realization of a worthy ideal.”

A success is the school teacher who is teaching because that’s what he or she wanted to do. A success is the entrepreneur who start his own company because that was his dream -that’s what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.

A success is anyone who is realizing a worthy predetermined ideal, because that’s what he or she decided to do … deliberately. But only one out of 20 does that! The rest are “failures.”

Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man’s Search for Himself, and in this book he says: “The opposite of courage in our society is not cowardice … it is conformity.” And there you have the reason for so many failures. Conformity — people acting like everyone else, without knowing why or where they are going.

We learn to read by the time we’re seven. We learn to make a living by the time we’re 30. Often by that time we’re not only making a living, we’re supporting a family. And yet by the time we’re 65, we haven’t learned how to become financially independent in the richest land that has ever been known. Why? We conform! Most of us are acting like the wrong percentage group — the 95 who don’t succeed.

GOALS

Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the “magic touch.” You’ve heard people say, “Everything he touches turns to gold.” Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who’s a failure tends to continue to fail

The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances … by things that happen to them … by exterior forces.

Think of a ship with the complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take — it has a definite goal. And 9,999 times out of 10,000, it will get there.

Now let’s take another ship — just like the first — only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach — a derelict. It can’t go anyplace because it has no destination and no guidance.

It’s the same with a human being. However, the human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing. Society today can be likened to a convoy in time of war. The entire society is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.

That’s why it’s so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called “security.” So, to succeed, all we must do is decide how high above this plateau we want to aim.

Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement — the key to success and the key to failure is this:

WE BECOME WHAT WE
THINK ABOUT

This is The Strangest Secret! Now, why do I say it’s strange, and why do I call it a secret? Actually, it isn’t a secret at all. It was first promulgated by some of the earliest wise men, and it appears again and again throughout the Bible. But very few people have learned it or understand it. That’s why it’s strange, and why for some equally strange reason it virtually remains a secret.

Marcus Aurelius, the great Roman Emperor, said: “A man’s life is what his thoughts make of it.”

Disraeli said this: “Everything comes if a man will only wait … a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment.”

William James said: “We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief.” He continues, ” … only you must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly.”

My old friend Dr. Norman Vincent Peale put it this way: “If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results.”

George Bernard Shaw said: “People are always blaming their circumstances for what they are. I don’t
believe in circumstances. The people who get on in this world are the peo-ple who get up and look for the cir-cumstances they want, and if they can’t find them, make them.”

Well, it’s pretty apparent, isn’t it?

We become what we think about. A person who is thinking about a concrete and worthwhile goal is going to reach it, because that’s what he’s thinking about. Conversely, the person who has no goal, who doesn’t know where he’s going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will thereby create a life of frustration, fear, anxiety and worry. And if he thinks about nothing … he becomes nothing.

AS YE SOW – SO SHALL YE REAP

The human mind is much like a farmer’s land. The land gives the farmer a choice.

He may plant in that land whatever he chooses. The land doesn’t care what is planted. It’s up to the farmer to make the decision. The mind, like the land, will return what stances … people to lives of suc you plant, but it doesn’t care what you plant. If the farmer plants two seeds – one a seed of corn, the other nightshade, a deadly poison, waters and takes care of the land, what will happen

Remember, the land doesn’t care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants – one corn, one poison as it’s written in the Bible, “As ye sow, so shall ye reap.”

The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn’t care what we plant … success … or failure. A concrete, worthwhile goal … or confusion, misunderstanding, fear, anxiety, and so on. But what we plant it must return to us.

The problem is that our mind comes as standard equipment at birth. It’s free. And things that are given to us for nothing, we place little value on. Things that we pay money for, we value.

The paradox is that exactly the reverse is true. Everything that’s really worthwhile in life came to us free – our minds, our souls, our bodies, our hopes, our dreams, our ambitions, our intelligence, our love of family and children and friends and country. All these priceless possessions are free.

But the things that cost us money are actually very cheap and can be replaced at any time. A good man can be completely wiped out and make another fortune. He can do that several times. Even if our home burns down, we can rebuild it. But the things we got for nothing, we can never replace. Our mind can do any kind of job we assign to it, but generally speaking, we use it for little jobs instead of big ones. So decide now. What is it you want? Plant your goal in your mind. It’s the most important decision you’ll ever make in your entire life.

Do you want to excel at your particular job? Do you want to go places in your company … in your community? Do you want to get rich? All you have got to do is plant that seed in your mind, care for it, work steadily toward your goal, and it will become a reality.

It not only will, there’s no way that it cannot. You see, that’s a law — like the laws of Sir Isaac Newton, the laws of gravity. If you get on top of a building and jump off, you’ll always go down — you’ll never go up.

And it’s the same with all the other laws of nature. They always work. They’re inflexible. Think about your goal in a relaxed, positive way. Picture yourself in your mind’s eye as having already achieved this goal. See yourself doing the things you will be doing when you have reached your goal.

Every one of us is the sum total of our own thoughts. We are where we are because that’s exactly where we really want or feel we deserve to be — whether we’ll admit that or not. Each of us must live off the fruit of our thoughts in the future, because what you think today and tomorrow — next month and next year — will mold your life and determine your future. You’re guided by your mind.

I remember one time I was driving through eastern Arizona and I saw one of those giant earth-moving machines -roaring along the road with what looked like 30 tons of dirt in it – a tremenus, incredible machine – and there was a little man perched way up on top with the wheel in his hands, guiding it. As I drove along I was struck by the similarity of that machine to the human mind. Just suppose you’re sitting at the controls of such a vast source of energy. Are you going to sit back and fold your arms and let it run itself into a ditch? Or are you going to keep both hands firmly on the wheel and control and direct this power to a specific, worthwhile purpose? It’s up to you. You’re in the driver’s seat.

You see, the very law that gives us success is a double-edged sword. We must control our thinking. The same rule that can lead people to lives of success, wealth, happiness, and all the things they ever dreamed of — that very same law can lead them into the gutter. It’s all in how they use it … for good or for bad. That is The Strangest Secret!

Do what the experts since the dawn of recorded history have told us to do: pay the price, by becoming the person you want to become. It’s not nearly as difficult as living unsuccessfully.

The moment you decide on a goal to work toward, you’re immediately a successful person — you are then in that rare group of people who know where they’re going. Out of every hundred people, you belong to the top five. Don’t concern yourself too much with how you are going to achieve your goal — leave that completely to a power greater than yourself. All you have to do is know where you’re going. The answers will come to you of their own accord, and at the right time.

Start today. You have nothing to lose — but you have your whole life to win.

 

Declaring Freedom [206]

Hopefully you completed your assignment…

http://nicheologyprofitletter.com/online-business/freedom/

If you haven’t there’s a solid chance you’ll go down a lot of wrong profit paths online.

You see, most online marketers base their system on “triggers.” They know exactly how the market will respond emotionally to a particular offer or dream. That’s why so many keep buying the next “miracle.” They hope that this time will be different.

But without your core in place. Without your personal declaration of independence, it’s pretty much impossible to choose the right model.

Why?

1. Declarations Produce Drive.

Declarations give you a solid vision of what you’re working toward and for. Just ask the average person on the street what they really want from life.

The have no clue. They’re walking around on drone auto-pilot without drive.

Earl Nightingale defined it best…

“Success is the progressive realization of a worthy ideal.”

A success is the school teacher who is teaching because that’s what he or she wanted to do. A success is the entrepreneur who start his own company because that was his dream -that’s what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.

A success is anyone who is realizing a worthy predetermined ideal, because that’s what he or she decided to dodeliberately.

2. Declarations Produce Direction.

You have to know EXACTLY where you want to go.

Again here’s a section of Earl’s Strangest Secret in the World…

Think of a ship with the complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take — it has a definite goal. And 9,999 times out of 10,000, it will get there.

Now let’s take another ship — just like the first — only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach — a derelict. It can’t go anyplace because it has no destination and no guidance.

People ask me all the time. “Paul, why do so many fail to make money online?”

The answer is simple.

They do not know where they are going.

And if a person thinks, “I know where I’m going… I’m going to make a lot of money.” If that’s the answer then they are farther of course than they’ll ever realize.

Do you know where you are going?

If not, watch this and do the assignment.

Success is NOT an Accident!
Paul

Nicheology Member Update:

How to hire the best person for your Elance.com job

Forex PLR : This is a massive product for you to make your own.

How to get traffic to your websites using Craig’s List

Video Sales Letter System

 

freedom

Watch the video and then DO the assignment.

Get out a sheet of paper and write it down in full. Feel free to post yours below if you want to make it public.

Success is NOT an Accident,

Paul