Oh…. I know, I know… history sounds boring.
My wife is a self-proclaimed history nerd. (She teaches advanced placement history and that’s all the proof needed that’s she’s right on target!)
Last night we were talking about some of our past trips and West Virginia came up.
“Oh, yeah,” I said. “We went to see that little battle at Yorktown.”
“Right, baby. That ‘little battle.’ The one where Cornwallis surrendered to Washington and ended the Revolutionary War.” Then she just laughed and laughed.
(Luckily I am not sensitive about my lacked of pertinent history knowledge.)
The History of PLR
And it’s been around a while. It’s usually called private label and white label.
It’s been practiced most in the grocery store…
And bottled water…
PLR as we know it in online business has been around about 8 years.
It was created by Jimmy D. Brown.
It began with the little phrase: Products in the Rough.
Jimmy knew that the biggest problem with product creation was the amount time it takes. It’s tough to organize all the information. It’s hard to make it to completion. Enter Products in the Rough.
These were short ghostwritten ebooks. The concept was not to provide a perfect product. Instead, a product that would kick start the process of product creation. PITRs provided the skeleton and guts and then you would fill in the gaps. Add your voice. Add additional insights.
However, people wanted a more complete product. Even filling in the gaps was too much work.
So Jimmy created Private Label Rights Products. These were more complete. Required superficial changes. And also included sales letters.
For a very short time, Nicheology was the ONLY private label rights provider. Then Jimmy opened Content Goldmine, which provided PLR articles. This was when Adsense sites were huge. And both sites immediately rocketed to 1,500 members each (which is the cap.)
Anyway… that’s the brief history of PLR and how Jimmy D. launched the craze with Nicheology.
(And for those wondering I bought Nicheology back in 2006.)
In part 2, we’ll look at the legal side of PLR. What you can and can’t do with it. And why you do not get the copyright to the content.
In part 3, I’ll show you the 5 changes you want to make when turning PLR into your own product.
Part 4 will cover using PLR for blog post and how to separate yourself from the crowd. Plus SEOify it.
Part 5, I’ll share my favorite sources of PLR
Part 6, the 10 Day PLR Profit Formula
Then we’ll see where we’re going from there.
Success is NOT an Accident,
“The Help” has earned $154.4 million at the box office so far.
Not bad for a screenplay based on book that was rejected 60 times.
The author, Kathryn Stockett wrote, “In the end, I received 60 rejections for The Help. But letter number 61 was the one that accepted me. After my five years of writing and three and a half years of rejection, an agent named Susan Ramer took pity on me. What if I had given up at 15? Or 40? Or even 60? Three weeks later, Susan sold The Help to Amy Einhorn Books.”
It’s a fear that holds back so many promising people.
Sometimes it’s imagined.
“What if no one likes this? This was a dumb idea.”
Sometimes it’s real.
“Hey, I just bought your product. You said I could get a refund if not completely satisfied. Well, I’m not. Please send refund by 5 pm today or I will contact the Better Business Bureau.”
That seed of fear can paralyze you. It can prevent you from doing your work. It will play mind games with you. Telling you that showing the public your work will just end in shame.
Don’t fall for it.
Pros don’t care about what “others” think. They do what is best for the market, not what is best for the critic.
Amateurs let the negative opinion of others unnerve them.
Listen, there’s no way to please everyone. It’s impossible. If you get wrapped up in being accepted across the board then start packing.
That’s not to say you never listen to legitimate critiques. We all learn and grow from those sincerely trying to help.
However, no one learns and grows from the critic looking to hurt and harm.
The Pro keeps going in the face of adversity. He pushes ahead even when some clown blows his horn. She keeps moving when rejection strikes.
Kathryn goes on to say, “The point is, I can’t tell you how to succeed. But I can tell you how not to: Give in to the shame of being rejected and put your manuscript—or painting, song, voice, dance moves, [insert passion here]—in the coffin that is your bedside drawer and close it for good. I guarantee you that it won’t take you anywhere.“
The Pro forges on. Because the Pro knows deep down, as Steven Pressfield put it, “The critic hates most that which he would have done himself if he had had the guts.”
Success is NOT an Accident!
Links to this month’s updates…
The Profit Academy: Repurposing Content
Q & A Live:
Follow the Leader Interview with John Morgan
Bass Fishing 101
My First Baby
No Limits Personal Development Pack
Video PLR: FTP Mastery
Homerun Copy: This is our virtual seminar training special. Only available until the 30th.
If you’re not a member of Nicheology you can join right now and get instant access to everything above. (As of the date this article was published.)
The half-marathon is this weekend.
Like anyone doing anything for the first time, I’m buying stuff.
Anything that helps me make it to the finish line. Please remember that I am not racing, I’m just trying to finish.
Sidebar: In business if we would focus more on finishing rather than making something perfect the first time out there would be a lot more success online.
About a mile from my house is a multi-sport shop. Triathlon types hang out there. I looked on their website to check it out. Just to see if I should even walk in the joint.
It so happens that the store has several “clubs.” A running club. Swimming club. Biking club. You can join them two mornings a week at 5:30 am.
And each club has levels.
I quickly discovered that I am a novice. (I already knew this, but now it’s supported by ranking evidence.) I would be in the lowest division of each group. But at least my caliber is represented.
Now then, I am not completely out of shape. But when I walked in the store I noticed that several elite human beings were standing around. These seemed to me to be the upper classmen of the club sector.
Ripped. Chiseled. Lean. Aerodynamic. Machine-like.
I timidly looked around for the gel-energy packs that had been recommended by a friend. There were so many. I didn’t not know which gel was for the novice who was trying to complete, or the pro trying to compete. So many options.
Then I heard a voice, “May I help you?”
I swirled to see a tremendous athlete. This guy probably ate nails for fiber and eats the fish he’s swimming beside in the ocean for protein. He seemed to be more machine than homo-sapien. I could imagine him pumping his legs like pistons as he rode his titanium composite bike.
“Oh,” I said. “Hello, Mr. Robot Man, Sir.”
“Are you in the half-marathon this weekend?” Asked Mr. Robot Man.
“Kind of. I’m entered, but I have no delusions of grandeur. I’m just looking to finish.”
“There’s no shame in that,” said Mr. Robot Man. “We all had to start at some point. You should have seen me when I got started. You would have laughed.”
Somehow I doubted that, but his digitized voice became more human with that admission.
“Since this is your first race you don’t need to worry with a lot of extra supplements. There will be plenty of nutrition bars and sports drinks on the course. Just focus on that. No need to fill your mind with a bunch of prep stuff, just have a good time.”
I shook the robots hand and thanked him for his time.
Before leaving he gave me some info on the clubs. “Everyone is welcome to participate. You don’t have to be a machine.”
“Thank you, Mr. Super Athlete Robot Man,” I said exiting the store…
Pros finish – regardless of their ranking.
Amateurs quit – because they are afraid they’re not the best.
Going pro does not mean you’re a “professional.” It means you’ve got the heart and mind of someone who wants to make it to the finish line.
I already know that next year’s finish will be much faster than this year’s. But only if I keep training and keep racing. Not against the field. Against myself.
Throughout the year I speak at numerous online business conferences. I see the timid looks from some in the audience. They are not sure they belong. Not sure if this is really the place for them. They feel the way I felt entering Mr. Robot Man’s store.
But I soon found out that I was welcomed – even though I’m no super athlete.
You belong no matter what your level. The key is recognizing that and showing up day after day they way pros do.
Amateurs look around. Determine they don’t belong. And try to slip away unseen.
Pros may feel like they don’t belong, but they find their place anyway. They find their pace anyway. And they do the best they can for the shape they’re in until they reach the finish line!
Success is NOT an Accident,
Q & A Live. Enter your questions now…
Follow the Leader Interview with John Morgan: Brand Against the Machine…
John will help you get focused with your branding. No more cluttered communication of what you stand for in your market.
Did you know that Pros and Amateurs are identical in one way?
Pros wrestle with doubt.
Amateurs wrestle with doubt.
I don’t think I have ever met anyone who did not have a heavy case of “what ifs” from time to time.
- What if I embarrass myself?
- What if this stinks?
- What if I fail?
- What if this is stupid?
- What if I’m fooling myself?
And of course the dreaded “who am I?” conflicts…
- Who am I to publish a book on _______?
- Who am I to start this business?
- Who am I that anyone should listen to me?
Years ago I read an article in “O” magazine. The O is for Oprah. No I am not a subscriber. Really. I’m not. But Baby Girl was a few years ago.
In the magazine was an article on the Imposter Syndrome.
Meryl Streep was one of the stars interviewed. She said that she was terrified that people would wake up one day to discover she really could not act.
WHAT? Her mantle is weighed down with Oscars and other awards that PROVE she can act. The WORLD knows she’s one of the greatest actors ever. But she still has nagging doubts. Meryl is a Pros Pro and she wrestles with the internal villain that kills so many dreams.
The difference between Pros and Amateurs is that Pros fight the doubt and perform. They do the work. Meryl did not quit acting because of doubt. She kept going.
Three Ways You Can Go Pro In The Face Of Staggering Doubts
01 : Accurately Assess Your Talents/Skills/Experiences.
Start looking for proof that you can and SHOULD be doing what you’re doing. Make a list of what you’re good at.
And if you think… “Uh I am not really good at anything.”
First, know this… you’re a liar. You’re good at something. Most likely several things. You’re not giving yourself credit. So stop lying and write down what you’re good at.
Second, you do not have to be the best. You do not have to be a world expert. Just write down something you can do or something you know that would be helpful to someone somewhere on the planet.
You should easily be able to make a list of 50 things.
02 : Stop Thinking and Act
Instead of sitting there thinking of all the reasons you shouldn’t…
Finish the website.
Complete the book.
Step on the stage.
Do something. Anything to gain some momentum. Your mind loves to churn in doubt and self-deprecation. It feels it is protecting you from possible disappointment.
Every time doubt creeps in – you push forward.
03 : Follow the Leader
Write down the name of someone you admire.
Know this. There have been many intense periods of doubt in their life. But they kept going. He reached the goal. She achieved success. But they did not do it with a positive mindset the whole time.
Personally, I feel that knowing we’re not alone helps. It especially helps when the people we look up to have faced the same struggles.
Doubt is nothing to be ashamed of unless it you allow it to keep you were you are.
Success is NOT an Accident,
Going Pro – Part 3
A week and a half from today I’m running in my first half-marathon.
Actually, I am running in my first anything. I started running on June 22nd of this year – about 2 months ago.
Let me be clear… I HATE RUNNING. Or at least I hated it. Now I can tolerate it.
Two months ago I could not run a mile without stopping to walk some.
Monday I ran 10 miles without stopping. Wait. Not running, slogging (slow jogging.) But I finished.
Friends are asking me about my upcoming “race.” And I am quick to tell them that I am not looking to race, I am looking to finish. I can guarantee you that the racers are not concerned in the least about my entry!!
The secret of going from zero to 10 miles in two months hinges on Part 3 of Going Pro…
Pros take consistent steps toward a specific destination even when it’s frustrating.
Amateurs get discouraged fast and look for an easier route.
Since I LOVE biking, it would have been much easier to just ride off into the sunset. But there was something about running that seemed like a challenge. I may never be a competitive runner, but I am reaching my personal goals. And it’s not easy. It just takes consistency.
Are there days I don’t want to run? YES!
Are there days I don’t want to work on my businesses? YES!
But small, consistent effort accumulates. It produces results. Positive results that let you see how far you have come. And in business the results are profits.
Pros focus on the steps they need to take to move forward.
Amateurs focus on the steps they took that went backwards.
- Anyone, anyone, anyone can start an online business.
- Anyone can learn to buy a domain.
- Anyone can learn how to buy a hosting account and use it.
- Anyone can learn to put up a website.
- Anyone can learn to use WordPress as a website.
- Anyone can set up a PayPal account.
- Anyone can learn how to take the checkout code from PayPal and paste it on his blog and get paid.
- Anyone can learn how to use an autoresponder.
- Anyone can learn how to set up a squeeze page.
BUT… each of these require small, consistent steps. Can you learn it ALL in a day? No, but that’s not necessary. Choose one. Learn. Then take the steps.
Will all the steps work perfectly the first time?
You’ll miss a step. You’ll forget a step. Your browser won’t work the same. The buttons might look different on your screen. But you make adjustments and try again if you’re a pro. An amateur just whines and complains.
I talk with people all the time who say things like… “I’ve been trying to make a living online for the past 2 years. Nothing’s working. This is all just a scam.” They look disappointed and dejected.
I feel bad for them. So I want to help. “What’s your web address. Maybe I can help.”
“Oh,” They say. “I don’t have a website yet.”
These people are NOT trying to make money online. They may be buying a lot of products. They may be thinking about online business a lot. They may be hanging out in forums having “discussions.” But they are not trying to make money. They are not trying to start their own business. They are not trying to take control of their life and fight this economy tooth and nail!
Last night I sent out a testimonial with the final invitation to get ROI. It was from John Hunt, MarketingPlanGuide.com, here’s an excerpt…
“I used Simple Six Figures to set up one site a few years ago that is still producing revenue today.”
John learned and took consistent action. He goes on to say about his ROI purchase…
“Why would an established marketing strategist and published author who has been written up in the New York Times, Wall Street Journal, and USA Today buy this system? Two reasons. First – I believe one must be a life-long learner and I practice what I preach. Second – I have used your specific systems to generate thousands of dollars. The proof is in the pudding… or puddin’ as you might say ”
“Life-long learning.” That is key for Pros!
“I have used your specific systems to generate thousands of dollars.” A system. Following a system requires simple consistency.
“But Paul, there’s so much to learn and understand. I’m not sure I can do it.”
YES, YOU CAN!
Do you remember sitting in school? 7 different subjects a day. Five days a week. Then you got tested on it. You hated it. You did it for twelve plus years. You made it. But you didn’t learn it all in a day. It took time. And there were plenty of subject you thought you would never understand that you wound up making an “A” in.
Be a pro! Learn and consistently apply.
Success is NOT an Accident!
Going Pro – Part 2
Pros know that profits are a process.
Amateurs believe profits come from step-by-step instructions.
Business isn’t elementary math. It’s not 2 + 2 = 4.
Profits come faster for some and slower for others. There’s no one size fits all.
Some people can buy a product. Execute step by step. And make money.
Others can buy the same product. Follow the same steps. And not make a dime.
How is that possible?
Let’s say you buy a product on blogging. It tells you how to set up a blog, choose a template and write your first article.
Ten other people buy the product as well. What’s the chance of all the blogs being identical? Zero.
Different markets. Different themes. Different articles.
Now let’s say that everyone is told to go into the dog training market. Everyone is given the exact same theme. Everyone is told to write their first article on the 5 Essentials of Dog Training.
The articles will still be vastly different even if the market and theme are the same.
Background, experience, education, vocabulary, etc all play a part.
The pro doesn’t expect everything to work perfectly the first time. They do the work and examine the results. Then make adjustments. Then try again. They don’t give up. They keep working. And they know it takes time to get things right. It certainly takes time to make a profit.
The amateur thinks he should follow the instructions and money should just pour in. No thinking required.
Success is NOT an Accident!
P.S. ROI closes tonight at 9 pm CST…
P.P.S. Don’t forget to download a chapter from Carrie’s book…
A few months ago I gave away The War of Art by Steven Pressfield during a comments contest.
That book will be the basis for some of the thoughts for this series on being a Pro.
I love this topic because way too many people are trying to make money online while remaining amateurs.
Yeah, yeah, yeah… there are thousands of promises of easy money on the net. Be lazy, get rich.
If you’ve been online more a month I bet the blinders are off by now, right? You know that the folks making those types of promises are just lying.
So let’s say you REALLY want to make it. What’s it take?
There are plenty of systems out there, so we’ll be talking more about philosophy. Most people online totally ignore this. And I can prove it…
I tested two products a few months ago.
The first was a “system.” Basically… “Here’s how I made $______” It sold like crazy.
The second product was on productivity. “Here’s how to get more done so you can make $______ .”
It sold some, but not as many as it should have – even though people constantly complain about being overwhelmed, having a lack of focus and not completing projects and products that they are working on.
What’s that tell you? People are far more enamored with hope than improving reality. I see it time and again. (Or somehow they believe their hope will magically become reality. By the way have I introduced you to my talking dog?)
Which brings us to part 1 :
Pros work based on perspiration. Amateurs work based on inspiration.
Pros do what needs to be done, when it needs to be done. Amateurs think about what to do and wait for the right moment to hit.
Pros crush it. Amateurs slush it.
From the War of Art:
Someone asked Somerset Maugham if he wrote on a schedule or only when struck by inspiration.
“I write only when inspiration strikes,” he replied. “Fortunately it strikes every morning at 9 o’clock sharp.”
That’s a pro.
When Carrie Wilkerson wanted to finish her book, she took a weekend, holed up in a cabin, and got it done! (Get a free chapter of her new book here… http://www.nicheology.net/barefootbook)
Make a list of 5 things that MUST get done in your business this week. What are the absolutes? Do not wait for the stars to be aligned. Simply get them done.
A few minutes ago a friend phoned and said, “You get more done than anyone I know. Plus you seem to read a lot. How many books are you currently reading?”
I made a quick count and replied, “Eight.”
“Eight?! How do you have time to do that?”
“I do what needs to be done. Then I use “non-profit” time for reading.”
“What do you mean by non-profit time?” he asked.
“My essentials directly make money. They directly make a profit. I do not let anything interrupt those tasks. Not email. Not a phone call like this. Nothing. I control my time,” I said.
Even if you have a full-time job you have time to devote to your online business. Are you focusing on what needs to be done, when it needs to be done? Or are you waiting until it “feels” right?
Part 2 tomorrow.
Success is NOT an Accident!
P.S. http://recurringonlineincome.com/ The special ends tomorrow night at 9 pm, CST.
P.P.S. http://www.nicheology.net/barefootbook Check out Carrie’s book.
“There has never been a better time to turn your passions into income. But just having an idea doesn’t mean you’re ready to order business cards just yet. Carrie Wilkerson’s “The Barefoot Executive” walks you through the process of developing your idea, finding your audience, and setting yourself up for a lifetime of success doing the work you love for the hardest boss you’ll ever have… yourself!”
-Dave Ramsey, host of The Dave Ramsey Show and best-selling author of The Total Money Makeover
“Carrie Wilkerson has done a great job with this book, and she’s personally helped me make tons of money with my business. I highly recommend this book!” ?- Chris Brogan, president, Human Business Works, and publisher of chrisbrogan.com
Nicole has just released her Blog CPR course and it’s super solid.
Her first lesson in the course is worth the entire price. Nicole covers how to connect with your readers. How to understand who they are and what they want. So many blogger are simply writing for themselves. When we write for others we begin building a core following. Nicole shows you how.
She also shows you..
- how to get organized and plan ahead (so your blog can withstand the surprises of life)
- how to come up with endless content topics and quick blog post ideas (kiss writer’s block goodbye, oh yeah!)
- what to do when you don’t want to or can’t write a single word (by legitimately using Other People’s Content – with their permission, of course)
- why plagiarizing yourself makes you one smart cookie (not to mention a richer one)
- how to spice up your blog with easy but meaty posts involving other experts and bloggers (and they’ll thank you for it)
- why and how to use Private Label Rights content (even if you’ve never considered it before)
- where to find done-for-you blog posts that actually make you money (this is my favorite blogging-for-money shortcut!)
- a collaborative technique she uses, which produces high-quality, unique content in a flash and tons of links from people with vast audiences (nobody else does this but after you get Blog CPR, you will too!)
- how to outsource writing and other parts of blogging so can finally enjoy being a blogger instead of being a slave to your blog (you’ll be surprised how affordable this is)
Success is NOT an Accident!
Recurring Income Part 6
A man who carries a cat by the tail learns something he can learn in no other way.
As we come to the close of this series on membership sites and recurring income, know this…
You’ve got to grab the cat by the tail.
You can only learn by doing. All the study in the world won’t matter.
Yesterday, I mentioned looking over the content I have on recurring income and I’ve got the perfect course for those who…
-Want to start a continuity program the easiest way possible.
-Want to have their system in place in 48 hours.
-Want complete step-by-step training start to finishing with nothing left out.
-What to never run out of ideas for their site.
-Want to know how to fill their membership site.
-Want to know how to keep members.
-Want to know how to get free traffic to their site.
-Want to know how to get fence sitters to join.
-Want to know how to get ghost written content for free.
-Want to know how to build an ideal offer to get subscribers fast.
This is a massive, yet completely doable package. You will love it. I’m finishing up the compiling of all the training and the sales page. It will be ready on Thursday at a big discount. It will be available until next Tuesday, then I will be selling it for $10-$20 a month (undecided at this point.)
On Thursday look for the subject line: ROI
Part 6: PLEDGE
Retention: In terms of your membership site, it is the ability to keep your members actively subscribed and paying.
There are MANY different ways to do this that we’ll be hitting in the ROI course, but today I want to give you one of the easiest ways to keep your members.
Best of all, this strategy is …
Free and immediate!
In other words, it won’t cost you anything to put into practice and you can begin using it right now today.
The “Magic Sentence” That Keeps Subscribers Paying
Retention. The ability to keep. That’s a skill that I’ve learned a long time ago and a skill that I’m going to pass on to you today.
And the principle that I want to share with you today is simple –
If you keep members interested, you’ll keep them paying.
Want to know what the “magic sentence” that keeps members paying is? Read this slowly and let it sink in…
“Coming up in our next lesson you’ll learn…”
Some variations include –
? In lesson #4 I’ll explain…
? There will be a bonus lesson…
? Here’s what’s on tap for our next 5 installments…
Bottom line: You keep members interested and paying by previewing some desirable topic that you’ll be sharing in an upcoming lesson in the very near future.
Yes, it’s that simple. As long as they are looking forward to what’s coming next, they stay.
Success is NOT an Accident!
New Profit Academy!
Repurposing” 21 Ways to Turn Your Content Stash Into Cash!
You will love this training!
One of my friends was bragging on Facebook…
“Ran 8.3 miles and burned 1000 calories. Oh yeah!”
I hate to be one of those “one-up” sorta folks, but I let her know…
“Well, I rode in my car 8.3 miles and ate 1000 calories!”
Part 5 in this recurring income series: Pitching
By now you could/should have decided on…
-A payment system
Today we hit your sales pitch.
I’ve been getting emails about “doable” recurring income and membership training.
In other words is there something affordable and easy to do that I would recommend.
Well, I’ve got a complete system that I’ve never released. I’m planning on creating a membership site with the content for $10 – $20 a month. However, I’ll look over everything tonight and let you know tomorrow what special offer I can put together for you.
Most people hate sales. There’s something within us that’s doesn’t want to feel like we’re talking people into something they really do not want to do.
Here’s a question that will help you with selling and framing your pitch…
“Do you really believe your people will be incomplete or will be missing out if they do not buy your product?”
If the answer is no, then pack it in. You don’t need to be selling it.
(You see most people are out there selling junk they have no emotional connection with. So they have a hard time selling something they do not really care about. They literally do not know if the customer is actually blowing it by not buying.)
You must KNOW that what you’re selling is the best money your people can spend.
Time out for a commercial: I’m thinking right now about the content I mentioned earlier. The stuff I am looking over tonight and telling you about tomorrow. As I think about it I KNOW it’s awesome. I know that anyone who decides to get it will be far better off as a result. There is absolutely no way anyone can get it and say, “Awe, it’s OK.” Anyone who gets it will be pumped.
Can you talk that way about your membership site?
You better be able to.
If your value is great, it should confuse you just a bit that everyone doesn’t join. It should make you a little bit sad that everyone doesn’t “get it.” And most of all you should be THRILLED with the folks who do join because you know they made the absolute best decision.
When you pitch your site to your people…
01: Let them know how their life will change as a result of joining. This is #1.
02: Let them know what they are going to get and why they will get it in the format you’re providing.
03: Let them know how affordable it is compared to staying where they are for another day.
04: Let them know why this is the best site on the planet for them.
05: Let them know why you are dedicated to the market and what you bring to the table.
I know that’s not traditional sales copy mumbo-jumbo. Your passion for your site and your people will sell far more than any “professional” sales letter ever could.
Take the time to write emotionally about your site. Write down all the awesome changes that will happen to members. Put that in your pitch.
Success is NOT an Accident!