Nicheology Profit Letter
By Paul Evans
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My oldest has “outgrown” me.

Last night he borrowed my car.

“Dad can I borrow your car? I want to save gas in my truck.”

Nice.

He’s responsible for his gasoline and insurance and oil and…

Well, we bought him a shell with an engine and let him take care of it from there.

Since he took my car last night, when I got in this morning my feet barely touched the pedals.

Hmmmm…..

He does that on purpose. Just to remind me. He’s a big boy now.

Growing up.

Maturing.

You know, if he was whining about not being able to tie his shoes I wouldn’t have a whole lot of patience.

Heck, you can learn it on YouTube

http://www.youtube.com/watch?v=lc4H6goKFB0

Here’s how in 2 seconds…

http://www.youtube.com/watch?v=qePt74mqA5A

Here’s how with one hand…

http://www.youtube.com/watch?v=SGerCTSHyZQ

If he wanted me to feed him, we would have some issues.

If he wanted me to pay for all his stuff… well, we’d just laugh about that. (The boy has several jobs for goodness sake!)

Now then…

If you have been trying to make money online less than six months, take the following with a grain of salt. PLEASE, don’t be too sensitive about what follows.

Aaahem (throat clearing)

There are a lot of “immature” online business people. People who claim to have been “trying” for years. Not newbies. Not first timers.

I’m talking Rip Van Winkle internet marketers…

“I don’t know how to ___________.”

“Why isn’t everything free if you really want to help people ____________.”

“No… I don’t have a website, a blog, a squeeze page no one will ______________________.”

Loved what I saw on a blog today.

Comment: I bought “product,” but it wasn’t very good. It never covered x, y and z.

Blogger: Yes it did and here’s where and how. It was detailed.

Could it be that some folks are trying to approach business in the same coma they approach life in?

Could it be that all the instructions are there, but the boring monotony of the day to day creates a haze?

Tying shoes.

“But should I loop left or right first?”

“Should I go one handed?”

“Can everyone really tie their shoes in 2 seconds or is that just for the ultra talented shoe tiers with cool fast shoe tying friends?”

“What’s the best way to tie my shoes?”

JUST TIE THE SHOES?!

There’s no perfect way. However the shoes get tied is OK.

There’s no perfect way to do business. No ideal way. It’s shoe tying.

People in need.

We provide stuff.

They buy it and are happy.

We get income and we are happy.

Everyone’s happy.

Shoe tying.

Let’s keep it simple.

O well… maybe I can reach the pedals in the morning.

Success is NOT an Accident!
Paul

P.S. Tying shoes the first time can be hard. No, I am not going to sell you a shoe tying kit. But one is coming at the first of the year…

www.nicheology.com/join You can’t join though. Scroll down a bit and take a peak at the “Starting Blocks” course coming in January.

P.P.S. Do some stuff that counts in life this week. Not just business. Be kind to the cashier. Smile at the taxi driver. Help and old lady cross the street.