Issue 114: Simple Math
By Paul Evans
www.nicheologyprofitletter.com
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This past weekend I participated in Carrie’s “BOSS” event. It was a blast!!!

Check out http://search.twitter.com #BOSS2009 to read the fun!

Carrie, Perry Lawrence, Craig Ballantyne, David Frey and myself were the speakers. This had to be the best crowd ever at an internet marketing event. Solid integrity and hard workers.

Between the 42” pizza at Big Lou’s and the 3 pound+ cinnamon roll from Lulu’s Bakery, I barely made it out of San Antonio without gaining body mass!

Ok, let’s get down to some serious business. Here’s an email that came in…

Reader’s Situation:

I have no idea if this will ever get to you, but why not try.

First of all, if you look at the site I have mentioned above, it is just something I created for an insurance company. I am on the video and have written 40 modules of content, hours of video…and now they want to wait till next February to launch.

Without getting into too many specifics, I am without income, a job, till next February, and to be honest, I don’t want to work for these people anymore.

I either have to get a job, or find a way to make some income online. I want SO BAD to have an online business and NOT go to work in a cubicle. I can’t express that enough.

Your email today (blog post), with you commenting on Starbucks, B&N, Apple…it hit me so close to home. Especially the realization that their success is because of the connection…not trickery, foolery or voodoo!!!!

Sorry to go so long but you appear to be as decent and caring as anyone I have encountered online, so I thought I would just beg you to address one area:

I need to prove to myself I can generate $150 a day online. If I can do that in the next couple of weeks, I can avoid the cubicle nonsense and just create and build and develop and nurture and grow my business….a business in existence to help my clients find what they need and crave and are hurting from a lack thereof.

So, this is a really long way to ask, what is the quickest way to prove to someone that income online is possible and doable? Should I learn Clickbank and PPC, CPA Networks, Adwords???? I love the membership model more than anything else. In fact, I created one for Hockey. But with that membership site, once again I did it for someone else who controlled the big decisions and they thought there was a better way so i just had to say adios!

If you can suggest or recommend or point me in a direction to figure out how to see and feel and realize some true income from an effort online, I would be forever grateful. I have some ability in many areas related to online ‘stuff’, but am not a master or pro at anything…maybe that’s my problem…along with the fact I have bought 9,000 courses and products!!!

Thanks man and even if I never hear from you, I feel better already and appreciate all your thoughts and mentoring.

Response:

First, know you are not alone. Many people, especially in this economy, are in the same situation.

Second, the basics of business remain the same online and offline…

Send traffic to an email capture page.

Build your list and build a relationship.

Make offers that match their wants and needs.

(Regular readers – don’t get tired of seeing that process. It’s key!)

Third, here are the 2 fastest ways I know to make money online…

01 : PPC + SP1 + SP2 + MO = $$

You want to keep the math simple.

Run $100 worth of Pay Per Click (PPC).

Send them to your squeeze page (SP1) and capture email addresses.

Make your email confirmation page a Sales Page (SP2).

Then follow up with Multiple Offers (MO) through your autoresponder.

[OK, there are tons of folks saying.. “Paul, I already know about that.” Ooooo… Are you DOING it??]

Now here’s the important part.

Simple math.

How many clicks did you get to your site?

How many opted-in?

How many bought your first offer?

How many bought your follow-up offers?

Take that and you’ll know how many people you have to get to your site to make $150 a day.

You have to keep those numbers. You have to know how much you spend to make money.

You may need 1,000 guests a day to make that money.

Keep records and do the math.

Ok, ok, now then here’s ANOTHER way to make money.

You’ve bought a TON of stuff. You know a lot about online business.

Write articles about internet marketing for local magazines and newspapers. Try to get 3-5 placed a month.

Build super simple web sites and follow-systems using Aweber. You should be able to close 2 a month at $1500 each assuming you live in an area of 50,000+.

(And just so everyone knows, it’s the same process: traffic – articles. List – call ins or visits to your site. Offer – “I’ll build and manage your web presence.”)

Let’s not make this more difficult than it has to be.

Success is NOT an Accident!
Paul

P.S. Folks who got in are PUMPED. Get in now before the “Clarity Call” this Thursday. www.SimpleSixFigures.com