113: Simple Sensitivity
by Paul Evans
www.nicheologyprofitletter.com
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Big Lou’s Pizza!
Last night we crashed into Lou’s. This joint was featured on the Travel Channel’s Man vs Food. Home of the 42” pie!
Check it out…
That was just a blast.
Sharing food, fellowship and fun with friends is AWESOME!
But everything you share with friends isn’t “fun.” And that’s part of being there for people when life hurts…
Monday, I met my friend Tim for lunch.
Three weeks ago his wife died from Leukemia. They fought the disease for several years, this past twelve months being the toughest.
We had lunch, not just because we’re friends, but we share the same path.
Sixteen years ago my first wife passed away in my arms.
Our son was five weeks old.
I know loss.
Tim wanted/needed to talk to someone who actually knew the pain.
Someone who knew lonely nights.
Someone who was in love and lost the one they loved.
Someone who knew the “well meaning” comments that come from the “helpful.”
I am not a psychologist, a doctor or someone with all the answers. I am a friend. A person with a shared, though painful, experience.
And, honestly, that’s worth far more than an “expert.”
In online business people are concerned about being the “expert” or the “authority.”
Fine.
It’s OK, but unneeded.
If you’re holding back because you don’t think you have the right credentials, understand that the information product business is more about walking a shared path than pedigree.
Here is the simple, yet powerful platform for a successful online business: sensitivity to the market.
What hurt can you help?
What problem can you solve?
What smile can you deliver?
Where have you been (in life in experiences) that others want to go?
It doesn’t have to be deep.
I created a puppy training product a few years ago when I taught our pup to use the potty outside in under 24 hours.
I train public speakers to create great talks and deliver them with confidence.
I produce resources for youth leaders.
Problems and solutions. Pain turned to pleasure.
You wouldn’t care if that help comes from an expert or a friend. And for the most part, the market doesn’t care either.
Success is NOT an Accident,
Paul
http://www.nicheology.com/secretpassage
http://www.SimpleSixFigures.com
Hi Paul,
You’re so right on to this.. what makes someone really an expert in anything. Everyone has something they can contribute to. Even if they don’t have a Phd in the subject. In my opinion often the “experts” are so caught of in the nitty-gritty details that they don’t see the whole picture, at least in some areas of expertise.
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Authentic or Authority?
You can have both, but often some will demand one without the other.
Great post, Paul!
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Yes thanks for the reminder of what we should be in every aspect of life. Be there to help and listen.Its important to stick it out too.
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I am sorry for your loss and your friends. I’m glad you had each other.
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Hi Paul,
Boy … you often have something to say on a topic, subject matter or an experience that I happen to be going through at that exact moment.
Uncanny!!…. or is it?
Thank you for sharing your experiences with us. I am often touched by them or learn a great deal about the subject matter and myself.
I am currently participating in John Carlton’s Simple Writing System program at the moment and a whole lot of self-doubt has been creeping in to sabotage my efforts. It’s like, “I’m no expert, there are people out there that know more than me!”
Shared experiences … that I can do! It’s amazing how we just manage to get in our own way.
Have a wonderful day!
Regards,
Malcolm.
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Paul, thanks for your transparency, inspiring analogies and pondering life thoughts. You have a gifted way of wrapping your words and thoughts into this perfect little box, and tying a tremendous bow on top and presenting it to us in these wonderful daily “newsletter” gifts.
Blessings,
Thanks for my present! I needed it!
Jenn Hudson
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Excellent post… being a pizza fan, the post caught my eye.
But it really wasn’t about pizza, it was about rleationships.
You speak the truth. You speak from the heart.
thanks for sharing your wisdom, …and pain.
Great post.
BTW: I could eat that pizza in three bites!
albert grande
http://pizzatherapy.com
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Hi Paul,
Great post and one that resonated on many levels.
Thanks for your gift my friend.
Art
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Paul… I could have finished this entire thing myself!!!
great photo.
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Paul – Thats sounds like a very tough time and really hit a chord.
I decided a while ago not to beat myself up on the “expert” thing. I worked out that if I devoted everything to becoming the pinnacle of expertise then I would never have time to do anything with it.
I suppose the question sometimes is – do you want to be an academic or a practitioner?
Everyone is unique and the capacity to give is open to everyone at any point in their lives if they choose to.
The level of expertise opens doors, but its the the help that counts and thats what people remember.
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Again, words from the heart and words that hit home. Paul, your words are very encouraging and I appreciate the time and effort you put into these posts. I am building my own information marketing online business too and appreciate the suggestions and ideas. Keep up the good work and hope to meet you soon.
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I so relate to what you are saying, I too suffered loss and found a friend who had gone through the same.
Now I am in the internet marketing forum and you really have hit the nail on the head.
I want to let people know what I have gone through to get where I am, and help prevent others suffering the hardships I had to experience in order to “get it” in the online arena.
Thanks for those words, I think I was meant to hear them today.
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Great illustration differentiating “expert” from “experience.” I have to say, your line, “I know loss,” really hit hard. That was a punch in the stomach. I’ve been there too (although it’s always different).
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