Nicheology Profit Letter
Issue 106 :: Money Making Messages – Part 3
By Paul Evans
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John and Brooke Morgan, Mark Thompson and myself got together at 5 Guys Burgers and Fries yesterday in Decatur, AL.
Note: the guys put a massive amount of fries in cup and then pour in extra fries. When I ordered a regular fry the checkout-dude said, “That couple you’re with ordered two large orders, which will be plenty for everyone.”
No doubt!!!!! J & B went home with about 50 pounds of fries!!!!!
After the feast we went to a secret location to answer the questions you turned in. The video will be released in a couple of weeks. Morgan summed up the adventure on twitter…
Johnmorgan: Back from meeting with @nicheology & @purposeddriven The trip included a swamp, a church, and life-time supply of french fries.
On to part 3….
08:: — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
09 :: — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
010 :: — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. Find a balance.
If you are a writer who tends to go on and on, you have to remember that people are busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Well, that’s it for this 3 part series. But this isn’t just for information; it’s for APPLICATION.
Success is NOT an Accident!
Paul
