This is ridiculously simple. I LOVE how simple this is. Watch the video and decide if it is for you.
HOWEVER, if you buy there is a 30 offer to try Infusionsoft. You do not need that. At least 99% of the folks in information product marketing do not need it. So don’t take the trial.
The product itself is super easy to use to build your squeeze pages.
Success is NOT an Accident,
Paul
113: Simple Sensitivity
by Paul Evans
www.nicheologyprofitletter.com
===================================
Big Lou’s Pizza!
Last night we crashed into Lou’s. This joint was featured on the Travel Channel’s Man vs Food. Home of the 42” pie!
Check it out…
That was just a blast.
Sharing food, fellowship and fun with friends is AWESOME!
But everything you share with friends isn’t “fun.” And that’s part of being there for people when life hurts…
Monday, I met my friend Tim for lunch.
Three weeks ago his wife died from Leukemia. They fought the disease for several years, this past twelve months being the toughest.
We had lunch, not just because we’re friends, but we share the same path.
Sixteen years ago my first wife passed away in my arms.
Our son was five weeks old.
I know loss.
Tim wanted/needed to talk to someone who actually knew the pain.
Someone who knew lonely nights.
Someone who was in love and lost the one they loved.
Someone who knew the “well meaning” comments that come from the “helpful.”
I am not a psychologist, a doctor or someone with all the answers. I am a friend. A person with a shared, though painful, experience.
And, honestly, that’s worth far more than an “expert.”
In online business people are concerned about being the “expert” or the “authority.”
Fine.
It’s OK, but unneeded.
If you’re holding back because you don’t think you have the right credentials, understand that the information product business is more about walking a shared path than pedigree.
Here is the simple, yet powerful platform for a successful online business: sensitivity to the market.
What hurt can you help?
What problem can you solve?
What smile can you deliver?
Where have you been (in life in experiences) that others want to go?
It doesn’t have to be deep.
I created a puppy training product a few years ago when I taught our pup to use the potty outside in under 24 hours.
I train public speakers to create great talks and deliver them with confidence.
I produce resources for youth leaders.
Problems and solutions. Pain turned to pleasure.
You wouldn’t care if that help comes from an expert or a friend. And for the most part, the market doesn’t care either.
Success is NOT an Accident,
Paul
http://www.nicheology.com/secretpassage
http://www.SimpleSixFigures.com
Nicheology Profit Letter
Issue 109: Simple Self
By Paul Evans
=============================
We began this series by looking at designing and defining a “simple life” …
http://nicheologyprofitletter.com/2009/09/simple-life/
Here are a couple of the comments…
Paul,
I found this post inspiring and moving.
Taking a risk to follow your heart/your passion gives you energy to your future and breathes life into your dreams. By stopping and asking yourselves what we really want. And writing them down- as you so brilliantly suggested- will alter the direction of your dreams. Because as soon as you realize you are headed in the wrong direction- you have the power to make a new choice- one from your list- a choice that has meaning for you- a choice that can deliver you the life you desire.
Loved your post. Keep on writing.
Thanks, Lolly Daskal, Lead From Within
–
Paul,
Thanks so much for distilling your thoughts into such a simple formula. Most of us find that once we get the “shiny objects” they just take a lot of work to care for and maintain. Usually they provide only fleeting satisfaction.
However, if our true desire is for a Rich Lifestyle then we have it within our being to construct it. The beginning is being clear . . . real clear on what it is we really want.
Looking forward to this next series. Thanks.
Blessings. Dan Scott
–
Once you write down the life you want/desire it’s time to move forward. It’s time to take the first step in creating that life.
Here’s where it gets a little tricky.
NORMALLY, we see the process like this…
01: Goal
02: Plan
03: Action
…and we think, “OK, got the goal. I want to reach my simple life through online business. I’m going to buy a course and be on my way.”
That’s the way it works in theory.
But there’s something flowing through each step of the formula that cannot be ignored, but often is ignored.
The Ignored Factor
You’ve heard people ask something similar to…
“What’s the #1 reason for online failure?”
Well…
It’s the same answer for “Why can’t more people lose weight?”
It’s the same reason some advance in the work force and others don’t.
It’s a three letter answer…
YOU.
Your success is dependant on you. Reaching the goal depends on you. Living the life of your dreams is linked to you.
And get this…
I rarely meet anyone who is not smart enough, or talented enough to make it online. But out of the 1,000s I meet each year there is a pattern holding the vast majority back.
Personal insecurity. Not a deep level. A very soft, surface level. Nothing drastic or therapy worthy.
Hovering right on the surface rests nagging self-doubt.
“That will work for them, but not me.”
“I don’t have the connections.”
“What if no one likes my product?”
“What will people think?”
We come out of the starting blocks in a sprint, but then we see the other runners. We see the crowd. We start to believe that every stride is critical.
But it’s not. We can sprint across or we can crawl across, but we still make it to the finish. Online business is not about finishing first, or even best; it’s about finishing.
But most give up.
Sad.
If you are serious…
If you REALLY want to make an extra $100, $1000, $10,000, $100,000, $1,000,000+ online, invest at least 25% of your budget in YOU.
Online systems flood the market. It’s the engine behind those systems, YOU, that makes the difference.
The better YOU become, the better your business will become.
The better YOU become as an individual, the better products you will create.
The better YOU become, the greater the impact you will have.
The secret to success online and offline is YOU.
Today look back over your Simple Life design you created last week. What type of person do you have to become for that to be real? What areas do you need to grow in? What strengths do you need to rely on? What relationships do you need to build?
If you are going to invest in ONE personal development resource, I recommend “The Strangest Secret” by Earl Nightingale. You can find the original recording free online.
Success is NOT an Accident,
Paul
Nicheology Profit Letter
Issue 107: Make It Happen
By Paul Evans
====================================
Health care in America.
It’s a hot topic here right now.
Regardless of where you fall in the debate one thing is true…
If we began to eat better and exercise more the talk would be a lot less heated.
Eliminating tobacco… eating less hamburgers and fries (sniff, sniff) and getting our butts lapping it around a park would make a huge difference.
You see, most of us have DECIDED to have poor health and are upset with healthcare. When most poor health be avoided (not all, but most).
Let’s take it a step farther… and this will be a sensitive issue to some… but it won’t change the facts.
97% of the people I’m seeing in scooter chairs and wheel chairs here at Disney DECIDED to be in one. The diet they CHOSE put them there. A lack of discipline, not a genetic problem or disease, put them there. And most of them could make a new set of decisions and be out of those things in about a year.
But they won’t.
Why?
The same reason most people will never make any real money online.
Lack of discipline.
Most folks wait for things to come along instead of making them happen.
Waiting doesn’t make you money – WORKING makes you money.
Working is how we MAKE things happen.
“But Paul you don’t know about my situation…”
We ALL have “situations.” But some people DECIDE to MAKE a change.
(There’s a guy whose BLIND in internet marketing and he’s making $50K+ a month! You’re telling me that you got a bigger reason than that for not making it online??)
“People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” George Bernard Shaw
What will you DO today to change where you are?
What ACTION will you take?
How will you better control your time?
How will your master your life?
At least 90% of where we are right not is not some mysterious exterior force. It’s because of decisions we’ve made. Change your decisions and you change your circumstance.
Stop waiting and start working. And if everything doesn’t fall in place you keep trying until you discover what works for you.
Success is NOT an Accident!!!
Paul
www.nicheology.com/go/GetMoreDone
Nicheology Profit Letter
Issue 106 :: Money Making Messages – Part 3
By Paul Evans
=============================
John and Brooke Morgan, Mark Thompson and myself got together at 5 Guys Burgers and Fries yesterday in Decatur, AL.
Note: the guys put a massive amount of fries in cup and then pour in extra fries. When I ordered a regular fry the checkout-dude said, “That couple you’re with ordered two large orders, which will be plenty for everyone.”
No doubt!!!!! J & B went home with about 50 pounds of fries!!!!!
After the feast we went to a secret location to answer the questions you turned in. The video will be released in a couple of weeks. Morgan summed up the adventure on twitter…
Johnmorgan: Back from meeting with @nicheology & @purposeddriven The trip included a swamp, a church, and life-time supply of french fries.
On to part 3….
08:: — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
09 :: — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
010 :: — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. Find a balance.
If you are a writer who tends to go on and on, you have to remember that people are busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Well, that’s it for this 3 part series. But this isn’t just for information; it’s for APPLICATION.
Success is NOT an Accident!
Paul
4 Links…
By Paul Evans
www.nicheologyprofitletter.com
=======================================
Here are 4 links to follow…
01 :: Driven Profits FREE Affiliate Training
Hundreds have already signed up and the first call is Money. If you want free affiliate marketing coaching and want to make more money as an affiliate marketer then get on board.
Mark and I have added articles on cloaking your affiliate links and how to use Kindle for lead generation.
02 :: Core Business: Your Online Income Wake-Up Call
This Thursday I’m holding a call to help you bust through to online success. It’s time to take off the blinder and stop skipping the essentials.
http://www.StrategyDrivenProfits.com/core
03 :: Jimmy D. Brown
Jimmy is about to release some of his personal content as PLR. It’s flat out awesome. Go here so you do not miss out before it sells out.
04 :: Setting Up a Micro Continuity or Fix Term Membership
This quick video shows you how to set-up a membership site with WordPress.
I’m using this on four sites!!!!
Success is NOT an Accident,
Paul
Issue 100: Strategy Driven Profits
by Paul Evans
www.nicheologyprofitletter.com
==================================
In a little over 7 months 100 issues of the Profit Letter have come your way. Some have been light and others heavy. But all have been FREE!
Along the way we’ve hit…
-Traffic crushers
-Becoming an online entrepreneur
-Continuity and small reports
-Who can you trust?
-Dozens of 5 Guys mentions
-The Nicheology 5 year anniversary with giveaways
-From Doing to DONE.
-YOUnique valYOU
-Internet marketing baseball
-Simple secrets to mastering ____________
-Are you internet marketing TOUGH
-Are you internet marketing STRONG
-List building
-Are you a Doer or a TALKer?
-Confident Competence
-Rah, Rah
-Making P.L.A.N.S.
-You’re not as dumb as they say
-Article ideas
-Your vision
-Income DNA
And get this… those were not set ups to get you to buy something. I know, crazy!!!
These first 100 issues have been fun and challenging. If you’ve applied them you’ve become more profitable. If you’ve simply read them, you’ve become more knowledgeable.
With this 100th issue you’re invited to a free teleconference…
Go to: http://strategydrivenprofits.com/core
First, for the skeptics. Nothing will be sold on this call. It’s not a “set-up” to get in your wallet.
Second, for the scattered. This event will help you achieve focus and clarity.
Third, for the serious. You will get the “ah-ha” that will let you break through the barriers and holdbacks that are putting most online businesses in the poor house.
This call helps you start or start-over…
-Create a solid business plan (the most skipped step of online business).
-3 critical investment areas.
-Determining and applying risk capital.
-Legitimate and “dreamer” business expenses.
-Top 10 “failure” lessons and how to avoid them.
-Why 98% of all businesses will always fail and what you can do to enter the 2% club. (These numbers are NOT going to change, so you need to decide right now which % you want.)
-7 ways to get funding for your online business.
-How “The _____________” creates co-dependency and virtually guarantees closing your virtual doors with thousands in debt.
-How to leverage the “low entry barrier” the internet provides.
-Do you need to Incorporate or become an LLC?
-4 business transportation options and what each means to your business.
-All people are not created equal in terms of skills, talents and ability to adapt. We’ll cover the top traits of unquestionable business successes to boil down the critical 5. Every multi-millionaire I know possess all these qualities.
-Protecting your ideas and concepts.
-The ultimate shortcut to online success and how to make the BEST shortcut decision.
Just in case you are processing slow today – this call is free.
http://strategydrivenprofits.com/core
The reason I’m doing this is simple. I’m SICK of seeing avoidable failure. So many more people could be making their living online, enjoying life without concern, but because they have broken a handful of fundamental laws of business they have been digging their financial grave.
This call will GIVE you missing pieces that are rarely (if ever) taught in online business products. These things are not mentioned at all in the $2,000+ power launches. (Makes me want to throw-up.)
So…
As mentioned in the last issue – if you are a P90X online entrepreneur this call is for you. If you think you can make a bundle doing nothing, then this call will just tick you off – don’t come.
http://strategydrivenprofits.com/core
01: 100X
Thanks to all who have taken Bruce’s challenge…
http://nicheologyprofitletter.com/2009/07/100x-100/
You can still give and make a HUGE difference in the lives of orphans!! Next issue will have the names of the controbutors and links to their websites.
02: Driven Profits
Mark and I are pumped about training you as an affiliate marketer for FREE. Hundreds have already signed up. If you haven’t, go to www.profitdriven.com The first training call is next Monday. Details will be broadcast tomorrow to everyone who registered at the above site.
03: Nicheology members
Profit Academy Live is today at 4 pm CST. We’re going to cover a basic today. Step by step set up of your auto-responder and squeeze page. I’m SHOCKED at the number of people who do not have it in place. It’s critical to list building and online revenue.
http://www.nicheology.com/members/department51.cfm
Success is NOT an Accident!
Paul
100X 100 – http://nicheologyprofitletter.com/2009/07/100x-100/
Join Nicheology and get the best value in internet marketing…
www.nicheology.com/join
Into article/affiliate marketing? Check out…
www.contentgoldmine.com/backdoor
Issue 99: P90X Internet Entrepreneur
by Paul Evans
www.nicheologyprofitletter.com
==================================
One issue away from 100! (It’s coming your way on Tuesday.)
In this issue I want you to make a decision. To draw a line in the sand – so to speak – and decide which side you are going to stand on.
Since the beginning of the year you’ve been challenged through the Nicheology profit Letter to work. To set goals. To record your achievements.
You’ve been challenged to move forward with force. To focus on your online business. To do your best and serve your customers with value.
The reason?
To build a solid, dependable online business.
There are thousands of people online selling the “get rich quick” and “make money overnight” formula. But as you know by now, I don’t subscribe to those theories.
Do you?
Do you really believe deep down that you are going to make a living online – or even just a few dollars online – by doing the minimum and expecting the maximum?
It’s like fitness.
You can either do what it takes and the get the results you want. Or you can buy every book and promise on the market and you’re going to remain fat and out of shape.
It’s that simple.
But even the fitness market is filled with hope and hype…
Can you believe that? Get fit while you sit? Really? Uhhhh….I don’t think so. You might accomplish more than just being a couch potato, but not much more.
On the other hand, there’s P90X.
http://www.beachbody.com/product/fitness_programs/p90x.do
If you have seen their infomercials, you DO NOT watch them and think, “Wow! That’s looks super easy. I’m going to get in shape doing practically nothing.
Nope.
You see the workout and think, “I know I’m going to get results when I do that. (If I survive!)”
All the talk online about being lazy and making money is a LIE!
Every “guru” I know works hard.
Even Tim Ferris of the infamous “4 Hour Work Week.” One of his buddies said, “I spent a week with him and he was working 60+ hours.”
Listen up…
You need to decide if you’re going to be a…
01:: Get Fit While You Sit Entrepreneur
Or a
02:: P90X Entrepreneur
(Hint: I’m the second – and if you are going to follow my training and coaching you need to be the same. If you’re looking for the easy, lazy way to online wealth please unsubscribe from this list.)
P90X is about working your butt off. It’s about discipline. It’s about doing what it takes to get in the best shape possible in a relatively short time. But it’s not easy.
The same is true online.
If that’s what YOU’RE about, then AWESOME!
Get ready for the 100th issue.
You’ll be invited to a free teleconference on creating your Core Business. It’s free, but it will not be easy. It’s going to challenge you.
Are YOU on board? Are you a P90X Entrepreneur?
If so, then make a comment below. Go on record about your willingness to work to become a success online.
Success is NOT an Accident!
Paul
P.S. If you’re needing to drop some fat and get lean, here’s a GREAT fitness training program from my buddy, Craig…
100X 100 – http://nicheologyprofitletter.com/2009/07/100x-100/
Join Nicheology and get the best value in internet marketing…
Into article/affiliate marketing? Check out…
www.contentgoldmine.com/backdoor
Issue 96: THE #1 Product Sold on the Internet
by Paul Evans
www.nicheologyprofitletter.com
==================================
Spent last week in Dallas.
This week I’m in Mexico working with Orphans.
Last week’s work makes this week’s work possible. To me it’s what the “internet lifestyle” is all about.
Before getting to this issue’s training info…
01: I LOVE flying out of my home town’s airport.
Here’s why…
I was the ONLY person going through security. Was greeted by name. Engaged in actual conversation with classic souther hospitality.
02: “Muscle Milk” needs to be added to vending machines.
More and more convenient stores stock the Muscle Milk brand of protein. It’s even here in the ATL airport. AMEN! Now if it were only stocked right outside of 5 Guys Burgers and Fries! 
03: When people have their ear phones in they have no idea how loud they eat. The guy next to me sounds like a cow chewing its cud. Like a swine on the dine. It’s a smack attack!
04: Be watching for the 100th issue of the Nicheology Profit Letter. You’ll be invited to attend a free live online business training teleconference. No pitching. Nothing for sale. And you can ask questions.
Why?
Online business success rates stink. Primary causes… no fundamentals. No business acumen. No plan. Blind acceptance. No solid system based on reality. And a lot more reasons that will be solved on the call. Watch for it. Issue 100.
THE #1 Product Being Sold on the Internet
Take a peek behind the curtain.
Scarcity. Reciprocity. Launches. Sideways sales letters. Social proof. Herding. Fear. Gain.
All of those (and more) fill your email box and send you to webpages to get you to buy something you originally had no intention of purchasing.
The “average” internet market release focuses on psychology, not value. Sell-ability, not solutions.
For Example: People bought “Mass Control” who have no list and no product. WHAT?!
“That don’t make no sense” (Pete in “O Brother, Where Art Thou).
It seems that every launch sells-out. Every product promises riches. And somehow a trillion tons of “proof” fills the page boasting the ways a “newbie” stumbled upon a secret way to make a ca-gillion overnight from his mother’s basement.
Uh….. right.
The #1 “product” being sold in internet marketing is NOT squeeze pages, done for you systems, Clickbank magic, copywriting, continuity, mini-sites, workshops, live events, etc.
The #1 “product” being sold to YOU and ME is………..
..
..
..
..
HOPE
Hope suspends disbelief.
Hope causes you to make emotional decisions.
Hope opens your wallet.
Hope extends simplicity and ease and “you deserve it.”
Hope creates “THIS is IT” and “THIS must be THE answer,” when we ought to be thinking… “OK, this is a piece of the puzzle, not the entire solution.”
But hope does not work that way. Hope relates to faith more than logic or reality. Hope conceives in possibility (and often gives birth to disappointment).
You must be careful…
Hope can lead to dope. (Not drug, dope; dummy, dope.)
It’s not an accident that you WANT to buy that shiny new release. It’s hope on the loose. Be ready. Recognize it. Buy what will educate you, just don’t believe it will liberate you. Don’t get crazy and think…
“All of your wildest dreams will come true” (Pedro in Napoleon Dynamite).
Don’t buy hope; buy help.
And when you’re selling, sell hope AND help. KNOW the solution the customer will get and be proud and confident of it. Be excited that your people are not just buying but actually benefiting!
Success is NOT an Accident!
Paul
Nicheology – find your niche, build your list, launch your product. 3 PLRS each month, 2 exclusive Products in the Rough each month, sales letters, graphics, affiliate markets, niche research, training, the Profit Academy, live coaching call each month, and access to the archive. Over $100K in actual invested value. Way better than the latest $2K release from “big name guru.” Far superior than “pitchfest” seminars being sold at $3K a pop. It’s like being a member of a dozen sites in ONE at a “stupid low” price.
PLEASE look around on the internet for what you get in Nicheology…
Live training webinar each month
PLR sites (Most charge $27 for each month for one product)
Niche research sites
Affiliate training sites
Internet Marketing training site
Coaching call site
Access to the archive (rarely available)
Join Nicheology and get the best value in internet marketing…
Into article/affiliate marketing? Check out…
www.contentgoldmine.com/backdoor
Issue 95: It’s Just That Easy
from Paul Evans
www.nicheologyprofitletter.com
===========================================
Nicheology members: Make sure you turn in your questions for the call.
http://www.nicheology.com/members/department55.cfm
===========================================
Notes from the blog…
Paul, I love your value-added approach – and straight talk. It’s a good dose of reality and encouragement in my ear when I really need it. Created 3 info products and put them online this weekend thanks to your insights and no fluff approach. I’ve been hung up on perfecting things for a while and I was finally able to get through that and just get it done incrementally. Many thanks for your value-add!
…Shannon
(Congratulations!!!! Keep up the good work!!!!!!)
—–
Hey Paul,
The Big Game Plan was awesome. Thanks for the great content, problem solving, humorous atmosphere, etc. You are a blessing. I will be glad to provide a great testimony for the event. It will pay for itself many times over…and soon…it’s just that easy!
Your friend!
Bruce Ammons
http://www.GodsMoneyCoach.com
(B, it was a blast! Loved your engagement on forming that mastermind group!)
—
Paul I’ll just come out and say it. I love you best. I’ve been on your list and a member of nicheology for awhile now – and your information is top-notch. I appreciate so much that you back important human rights causes and can illustrate the power of success with your business through that, versus showing off your mansion and your latest yacht. (Not to say that you have a mansion and a yacht, but you know what I mean…). Of course I understand the point – successful internet marketers want to show us they have the money to buy those “material things” – so we understand they are financially successful and can therefore show us how to be successful so we will buy their stuff. But the value system there, sucks, frankly, and it really turns me off. YES, I want to be successful, but it’s not so I can buy a mansion and a Porsche! Show me you are so successful that you can donate big to your favorite nonprofit causes and change lives, and also spend more time with the ones you love, and you’ve got my attention!
-Vonalda
(Thanks V!!! Donate BIG. Love it!!)
—
There are more comments on the blog, but I wanted to share a few and thank all of you for your integrity and willingness to WORK.
Bruce (quoted above) attended The Big Game Plan earlier this week with myself, Carrie and Perry (http://budurl.com/videoattract).
A running joke “it’s just that easy” took over half-way into day one.
It WAS easy to those leading the event because it’s what we do. Bruce said, “You’re so far removed from being a beginner you’ve forgotten that all of this easy stuff can be hard.”
LOL!
That’s right!
Almost everything is hard the first time. Riding a bike. Swimming. Putting up a squeeze page. But after just a little bit of time it becomes just that easy. Soon you do not have to think about it.
Here are the stages according to Maslow…
Unconscious Incompetence – you don’t know what you don’t know.
Conscious Incompetence – you know what you don’t know but want to learn.
Conscious Competence – you purposely learn and acquire the skill of what you don’t know.
Unconscious Competence – its second nature and you do not have to think about performing the action.
What is HARD for you right now in your online business? (Write it down.)
Either – outsource it or learn it.
And don’t give up!!!!!!
Whatever you set your sights and mind on, you can accomplish. But give it time. I think I have been more than open about how long it takes to build a business.
But if you’re willing to keep working, keep pushing and keep growing you’ll be amazed at the results. (Go back and read Shannon’s comments again at the top of this letter. It’s LOADED with the secret of success.)
And once you rack up those successes – you’ll start showing others what you are doing and find yourself saying…
“It’s just that easy.”
Success is NOT an Accident,
Paul
P.S. Got something free and cool planned for the 100th issue of the Nicheology Profit Letter. A free tele-seminar on “Core Business.” We’ll be getting down to the essentials of REAL business. Not the fake stuff being pandered online today. Plus you will get to ask questions if you make it to the live call. More details soon.
www.nicheology.com/join
find your niche. build your list. launch your product.
www.contentgoldmine.com/backdoor
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