Coming to you from Ireland!
Who would have thought…a country that did not require much dietary adjustment! 
Plus the Irish people and culture are incredible. Hospitable. Joyful. Unmatched sense of humor.
The country is beautiful. AND… it’s been sunny and warm! Everyone is confused. (But since I stay in an hyperactive state this seems completely normal.)
The Cliffs of Moher
At the Cliffs, Mark Thompson, Barry Chandler and myself crossed the barriers and went Cliff Side. We crawled on our stomachs to the edge and peered over. Usually I am not scared of heights, but my heart raced looking at certain death if the ground gave way.
It was easy to see why the Cliffs of Moher are one of the natural wonders of the world.
The Cliffs came on the heels of our stay at Ashford Castle.
Ashford Castle
Barry and Paddy at the "Office" in Ashford Castle
Me at the Office
Frank our fishing guide out on Lake Cong. (Castle in the background.)
Here’s the question…
What do you want your business to look like?
What do you want it to feel like?
Create your business style.
On one side we are attracted to online business because of income.
But it’s the awesome freedom and flexibility that most crave.
Whether I am working with the children in India (as you saw last month). Or working with students in Dublin over the next two days…
Not the best quality photo, but the smiles are obvious. We are having FUN!
Gertrude, Bart & Christian - serious pose
All this is FUN!
Design your business so you and your people enjoy it!
Do not get so focused on the money (yes, I know it’s essential). Get a clear picture of the lifestyle you;re wanting to create. How you want to run your business. Places you want to run your business from.
Listen, I’ve done product launches from an orphanage in Africa. This is not a dream, it’s possible.
Success is NOT an Accident!
Paul
Why is the success rate for businesses so low?
There are TONS of reasons, but here’s one more for any list you might be keeping…
“I already knew that.”
This morning I heard a conversation…
Names and photos have been disguised to protect the guilty…
For a Larger View… Rusty the Ironman PDF
I run into “know-it-alls” like Ironman all the time.
But fortunately, I also run into smart folks who learn everywhere they go. Whether it’s a book or a full blown educational product – the only people who don’t learn anything are those destined to fail.
Heck, even if the the resource is just a reminder of stuff you knew already be thankful for that, Learn from it.
Success is NOT an Accident,
Paul
View from Evans' Mountain
The family and I are still hanging out in the mountains of TN. Good times!
Last night we had and incredible meal at Foothills Milling Company. The Vaughn brothers place ranks in my top 10 restaurants ever. They have something special.
On the way back to the cabin my sister-in-law, T, started talking about her dream to create a site for teen girls. A community for them to share their hurts and healings.
We talked about what she would need to get started.
As I am typing, T and my 16 year old have gotten the site up. Created the graphics. And she’s outlined her first year of newsletters and sketched out the book she is going to write this summer.
Hmmmm….. weird.
T’s not zipping all over the net trying to figure out the “best” way.
She’s not making it hard or confusing.
She’s has a burden in her heart (see issue 171) and she’s figuring out a way to release it while helping as many young ladies as possible.
Is she going to be profitable by tomorrow?
Nope.
But by mid-summer T’ll have a few thousands teens communicating with her and with each other.
And when she gets ready to release her book, she will have a crowd waiting with mom’s credit card.
The thing I am loving most is hearing the excitement.
Every change to the page brings a squeal.
Every cool tweak delivers claps.
Sure, T’s starting a business. But she’s beginning with the conflict we talked about yesterday. And she’s having a BLAST.
The girl is not giving up her day job or dreaming of the big time. Just dreaming.
I also love that she’s starting in a healthy place.
Not a position of desperation or “have to do something.” But a platform of “I want to do this!!”
This is just flat out fun to watch and be a part of.
What about your voice? Your energy? Your fun?
Success is NOT an Accident,
P
This is ridiculously simple. I LOVE how simple this is. Watch the video and decide if it is for you.
HOWEVER, if you buy there is a 30 offer to try Infusionsoft. You do not need that. At least 99% of the folks in information product marketing do not need it. So don’t take the trial.
The product itself is super easy to use to build your squeeze pages.
Success is NOT an Accident,
Paul
113: Simple Sensitivity
by Paul Evans
www.nicheologyprofitletter.com
===================================
Big Lou’s Pizza!
Last night we crashed into Lou’s. This joint was featured on the Travel Channel’s Man vs Food. Home of the 42” pie!
Check it out…
That was just a blast.
Sharing food, fellowship and fun with friends is AWESOME!
But everything you share with friends isn’t “fun.” And that’s part of being there for people when life hurts…
Monday, I met my friend Tim for lunch.
Three weeks ago his wife died from Leukemia. They fought the disease for several years, this past twelve months being the toughest.
We had lunch, not just because we’re friends, but we share the same path.
Sixteen years ago my first wife passed away in my arms.
Our son was five weeks old.
I know loss.
Tim wanted/needed to talk to someone who actually knew the pain.
Someone who knew lonely nights.
Someone who was in love and lost the one they loved.
Someone who knew the “well meaning” comments that come from the “helpful.”
I am not a psychologist, a doctor or someone with all the answers. I am a friend. A person with a shared, though painful, experience.
And, honestly, that’s worth far more than an “expert.”
In online business people are concerned about being the “expert” or the “authority.”
Fine.
It’s OK, but unneeded.
If you’re holding back because you don’t think you have the right credentials, understand that the information product business is more about walking a shared path than pedigree.
Here is the simple, yet powerful platform for a successful online business: sensitivity to the market.
What hurt can you help?
What problem can you solve?
What smile can you deliver?
Where have you been (in life in experiences) that others want to go?
It doesn’t have to be deep.
I created a puppy training product a few years ago when I taught our pup to use the potty outside in under 24 hours.
I train public speakers to create great talks and deliver them with confidence.
I produce resources for youth leaders.
Problems and solutions. Pain turned to pleasure.
You wouldn’t care if that help comes from an expert or a friend. And for the most part, the market doesn’t care either.
Success is NOT an Accident,
Paul
http://www.nicheology.com/secretpassage
http://www.SimpleSixFigures.com
Nicheology Profit Letter
Issue 109: Simple Self
By Paul Evans
=============================
We began this series by looking at designing and defining a “simple life” …
http://nicheologyprofitletter.com/2009/09/simple-life/
Here are a couple of the comments…
Paul,
I found this post inspiring and moving.
Taking a risk to follow your heart/your passion gives you energy to your future and breathes life into your dreams. By stopping and asking yourselves what we really want. And writing them down- as you so brilliantly suggested- will alter the direction of your dreams. Because as soon as you realize you are headed in the wrong direction- you have the power to make a new choice- one from your list- a choice that has meaning for you- a choice that can deliver you the life you desire.
Loved your post. Keep on writing.
Thanks, Lolly Daskal, Lead From Within
–
Paul,
Thanks so much for distilling your thoughts into such a simple formula. Most of us find that once we get the “shiny objects” they just take a lot of work to care for and maintain. Usually they provide only fleeting satisfaction.
However, if our true desire is for a Rich Lifestyle then we have it within our being to construct it. The beginning is being clear . . . real clear on what it is we really want.
Looking forward to this next series. Thanks.
Blessings. Dan Scott
–
Once you write down the life you want/desire it’s time to move forward. It’s time to take the first step in creating that life.
Here’s where it gets a little tricky.
NORMALLY, we see the process like this…
01: Goal
02: Plan
03: Action
…and we think, “OK, got the goal. I want to reach my simple life through online business. I’m going to buy a course and be on my way.”
That’s the way it works in theory.
But there’s something flowing through each step of the formula that cannot be ignored, but often is ignored.
The Ignored Factor
You’ve heard people ask something similar to…
“What’s the #1 reason for online failure?”
Well…
It’s the same answer for “Why can’t more people lose weight?”
It’s the same reason some advance in the work force and others don’t.
It’s a three letter answer…
YOU.
Your success is dependant on you. Reaching the goal depends on you. Living the life of your dreams is linked to you.
And get this…
I rarely meet anyone who is not smart enough, or talented enough to make it online. But out of the 1,000s I meet each year there is a pattern holding the vast majority back.
Personal insecurity. Not a deep level. A very soft, surface level. Nothing drastic or therapy worthy.
Hovering right on the surface rests nagging self-doubt.
“That will work for them, but not me.”
“I don’t have the connections.”
“What if no one likes my product?”
“What will people think?”
We come out of the starting blocks in a sprint, but then we see the other runners. We see the crowd. We start to believe that every stride is critical.
But it’s not. We can sprint across or we can crawl across, but we still make it to the finish. Online business is not about finishing first, or even best; it’s about finishing.
But most give up.
Sad.
If you are serious…
If you REALLY want to make an extra $100, $1000, $10,000, $100,000, $1,000,000+ online, invest at least 25% of your budget in YOU.
Online systems flood the market. It’s the engine behind those systems, YOU, that makes the difference.
The better YOU become, the better your business will become.
The better YOU become as an individual, the better products you will create.
The better YOU become, the greater the impact you will have.
The secret to success online and offline is YOU.
Today look back over your Simple Life design you created last week. What type of person do you have to become for that to be real? What areas do you need to grow in? What strengths do you need to rely on? What relationships do you need to build?
If you are going to invest in ONE personal development resource, I recommend “The Strangest Secret” by Earl Nightingale. You can find the original recording free online.
Success is NOT an Accident,
Paul
Nicheology Profit Letter
Issue 107: Make It Happen
By Paul Evans
====================================
Health care in America.
It’s a hot topic here right now.
Regardless of where you fall in the debate one thing is true…
If we began to eat better and exercise more the talk would be a lot less heated.
Eliminating tobacco… eating less hamburgers and fries (sniff, sniff) and getting our butts lapping it around a park would make a huge difference.
You see, most of us have DECIDED to have poor health and are upset with healthcare. When most poor health be avoided (not all, but most).
Let’s take it a step farther… and this will be a sensitive issue to some… but it won’t change the facts.
97% of the people I’m seeing in scooter chairs and wheel chairs here at Disney DECIDED to be in one. The diet they CHOSE put them there. A lack of discipline, not a genetic problem or disease, put them there. And most of them could make a new set of decisions and be out of those things in about a year.
But they won’t.
Why?
The same reason most people will never make any real money online.
Lack of discipline.
Most folks wait for things to come along instead of making them happen.
Waiting doesn’t make you money – WORKING makes you money.
Working is how we MAKE things happen.
“But Paul you don’t know about my situation…”
We ALL have “situations.” But some people DECIDE to MAKE a change.
(There’s a guy whose BLIND in internet marketing and he’s making $50K+ a month! You’re telling me that you got a bigger reason than that for not making it online??)
“People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” George Bernard Shaw
What will you DO today to change where you are?
What ACTION will you take?
How will you better control your time?
How will your master your life?
At least 90% of where we are right not is not some mysterious exterior force. It’s because of decisions we’ve made. Change your decisions and you change your circumstance.
Stop waiting and start working. And if everything doesn’t fall in place you keep trying until you discover what works for you.
Success is NOT an Accident!!!
Paul
www.nicheology.com/go/GetMoreDone
Nicheology Profit Letter
Issue 106 :: Money Making Messages – Part 3
By Paul Evans
=============================
John and Brooke Morgan, Mark Thompson and myself got together at 5 Guys Burgers and Fries yesterday in Decatur, AL.
Note: the guys put a massive amount of fries in cup and then pour in extra fries. When I ordered a regular fry the checkout-dude said, “That couple you’re with ordered two large orders, which will be plenty for everyone.”
No doubt!!!!! J & B went home with about 50 pounds of fries!!!!!
After the feast we went to a secret location to answer the questions you turned in. The video will be released in a couple of weeks. Morgan summed up the adventure on twitter…
Johnmorgan: Back from meeting with @nicheology & @purposeddriven The trip included a swamp, a church, and life-time supply of french fries.
On to part 3….
08:: — Focus On The Subject Line
While all elements of the e-mail are important, you will want to focus on the subject line.
If people don’t like what they see and are not enticed to click, they simply will not open your message. On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.
09 :: — Study Autoresponder E-mails That You’ve Responded To
As a marketer, the chances are good that you’re receiving emails from several other lists. Do you notice that you open some marketers e-mails more than others? You can learn a lot from this.
Save the e-mails that really grab your attention and make you respond, either by “labeling” them if you’re using Gmail.com or sorting those messages into a folder marked “Hot Copy”.
You can “swipe” certain copy ideas (not the subject lines themselves, but the ideas used) for use in your own e-mails to make them more attention-grabbing and response-inducing.
010 :: — Consider The Length Of Your E-mails
There are some people who hate writing so much that their e-mails are only ever a paragraph or so long. There are others who are so prolific that their e-mails go on for pages. Find a balance.
If you are a writer who tends to go on and on, you have to remember that people are busy. They often don’t have time to read long e-mails. On the other hand, you’re probably not providing much value or making enough of an effort if your e-mails are too short.
Well, that’s it for this 3 part series. But this isn’t just for information; it’s for APPLICATION.
Success is NOT an Accident!
Paul
4 Links…
By Paul Evans
www.nicheologyprofitletter.com
=======================================
Here are 4 links to follow…
01 :: Driven Profits FREE Affiliate Training
Hundreds have already signed up and the first call is Money. If you want free affiliate marketing coaching and want to make more money as an affiliate marketer then get on board.
Mark and I have added articles on cloaking your affiliate links and how to use Kindle for lead generation.
02 :: Core Business: Your Online Income Wake-Up Call
This Thursday I’m holding a call to help you bust through to online success. It’s time to take off the blinder and stop skipping the essentials.
http://www.StrategyDrivenProfits.com/core
03 :: Jimmy D. Brown
Jimmy is about to release some of his personal content as PLR. It’s flat out awesome. Go here so you do not miss out before it sells out.
04 :: Setting Up a Micro Continuity or Fix Term Membership
This quick video shows you how to set-up a membership site with WordPress.
I’m using this on four sites!!!!
Success is NOT an Accident,
Paul
Issue 100: Strategy Driven Profits
by Paul Evans
www.nicheologyprofitletter.com
==================================
In a little over 7 months 100 issues of the Profit Letter have come your way. Some have been light and others heavy. But all have been FREE!
Along the way we’ve hit…
-Traffic crushers
-Becoming an online entrepreneur
-Continuity and small reports
-Who can you trust?
-Dozens of 5 Guys mentions
-The Nicheology 5 year anniversary with giveaways
-From Doing to DONE.
-YOUnique valYOU
-Internet marketing baseball
-Simple secrets to mastering ____________
-Are you internet marketing TOUGH
-Are you internet marketing STRONG
-List building
-Are you a Doer or a TALKer?
-Confident Competence
-Rah, Rah
-Making P.L.A.N.S.
-You’re not as dumb as they say
-Article ideas
-Your vision
-Income DNA
And get this… those were not set ups to get you to buy something. I know, crazy!!!
These first 100 issues have been fun and challenging. If you’ve applied them you’ve become more profitable. If you’ve simply read them, you’ve become more knowledgeable.
With this 100th issue you’re invited to a free teleconference…
CORE BUSINESS :
Your Online Income Wake Up Call
Go to: http://strategydrivenprofits.com/core
First, for the skeptics. Nothing will be sold on this call. It’s not a “set-up” to get in your wallet.
Second, for the scattered. This event will help you achieve focus and clarity.
Third, for the serious. You will get the “ah-ha” that will let you break through the barriers and holdbacks that are putting most online businesses in the poor house.
This call helps you start or start-over…
-Create a solid business plan (the most skipped step of online business).
-3 critical investment areas.
-Determining and applying risk capital.
-Legitimate and “dreamer” business expenses.
-Top 10 “failure” lessons and how to avoid them.
-Why 98% of all businesses will always fail and what you can do to enter the 2% club. (These numbers are NOT going to change, so you need to decide right now which % you want.)
-7 ways to get funding for your online business.
-How “The _____________” creates co-dependency and virtually guarantees closing your virtual doors with thousands in debt.
-How to leverage the “low entry barrier” the internet provides.
-Do you need to Incorporate or become an LLC?
-4 business transportation options and what each means to your business.
-All people are not created equal in terms of skills, talents and ability to adapt. We’ll cover the top traits of unquestionable business successes to boil down the critical 5. Every multi-millionaire I know possess all these qualities.
-Protecting your ideas and concepts.
-The ultimate shortcut to online success and how to make the BEST shortcut decision.
Just in case you are processing slow today – this call is free.
http://strategydrivenprofits.com/core
The reason I’m doing this is simple. I’m SICK of seeing avoidable failure. So many more people could be making their living online, enjoying life without concern, but because they have broken a handful of fundamental laws of business they have been digging their financial grave.
This call will GIVE you missing pieces that are rarely (if ever) taught in online business products. These things are not mentioned at all in the $2,000+ power launches. (Makes me want to throw-up.)
So…
As mentioned in the last issue – if you are a P90X online entrepreneur this call is for you. If you think you can make a bundle doing nothing, then this call will just tick you off – don’t come.
http://strategydrivenprofits.com/core
01: 100X
Thanks to all who have taken Bruce’s challenge…
http://nicheologyprofitletter.com/2009/07/100x-100/
You can still give and make a HUGE difference in the lives of orphans!! Next issue will have the names of the controbutors and links to their websites.
02: Driven Profits
Mark and I are pumped about training you as an affiliate marketer for FREE. Hundreds have already signed up. If you haven’t, go to www.profitdriven.com The first training call is next Monday. Details will be broadcast tomorrow to everyone who registered at the above site.
03: Nicheology members
Profit Academy Live is today at 4 pm CST. We’re going to cover a basic today. Step by step set up of your auto-responder and squeeze page. I’m SHOCKED at the number of people who do not have it in place. It’s critical to list building and online revenue.
http://www.nicheology.com/members/department51.cfm
Success is NOT an Accident!
Paul
100X 100 – http://nicheologyprofitletter.com/2009/07/100x-100/
Join Nicheology and get the best value in internet marketing…
www.nicheology.com/join
Into article/affiliate marketing? Check out…
www.contentgoldmine.com/backdoor
