Nicheology Profit Letter
Issue 108: Simple Life
By Paul Evans
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Friday night I spoke to over 1500 teenagers… adolescents… hormone jacked Joes and Janes.

It was like looking at little, baby faced children.

I mean they looked YOUNG. My own kids were in the group. And it hit me. If they are that young, I must be getting…. OLD!!!

And yet, for some reason I love it. Things are a lot clearer at 41 than they were at 30, or twenty.

Life and business are wrapped in simplicity.

Uncomplicated fundamentals.

Over the next few weeks, we’ll look at some very simple parts of business. Actually, we’ll be looking at business start to finish. And it will be simple.

But I need to warn you of two things…

First, you still have to work. Simple does not mean effortless.

Second, most of this will be common sense. Stuff you know. Stuff you know but you’re ignoring. And because of that you’re not making any money. Or at least not the money you want to make.

About a hundred times throughout this series some will say, “I already know that!”

Nope. They don’t.

Oh… they know it in their heads, but not heart and hands. And until it hits the heart and hands those folks really have no clue.

– Really. Take my word for it. What’s in your head does not count. In fact, it’s worthless until applied. Because application proves if you’re right or wrong.

Sort of like my buddy who KNEW what it was like to have kids before having them. He read the books. He and his wife watched how others parented (and critiqued them). If I told a story about my boys, he was quick to offer advice.

Then something happened.

Yep.

Child #1.

Then he found out he was stupid.

(He called for advice, but I told him to check page 36 of one of his books.)

Then…

Child #2.

He discovered he was an idiot.

That’s just the way it goes. When head (intellectual) collides with hands (physical) and heart (emotional) reality shows up.

With that in mind, let’s begin…

Simple Life

The path to making simple money begins with mapping out your simple life.

A lot of people will tell you to create dream boards, to shoot for the moon and make big hairy audacious goals.

I agree…

IF…

That’s REALLY, REALLY, REALLY the life you REALLY want.

You see, I think most people are like Steve in the movie “The Italian Job.”

Each member of the Italian Job team had stuff they wanted to get with the score.

Lyle wanted a home theater system that would knock your clothes off.

Handsome Rob had a cool car he wanted, and so on.

After Steve thought he eliminated his teammates, he bought the house, cars and gear they had all mentioned wanting.

Steve did not have his own dreams, he stole them from others.

I see that all the time online. People see that a certain type of marketer brags about having the big house, the yacht, the Ferrari’s and immediately they think, “Wow! I want that stuff too! I want that lifestyle.”

Really? Does that really consume your thoughts? Is that really how you want to spend your days?

I spent a year looking for the car I wanted. Not a Ferrari, but I looked at Porsches, Mercedes and BMWs. For a year. It got frustrating. I could not find the car I wanted.

Then I stopped.

Took a few steps back and it hit me…

I didn’t REALLY want any of those cars. I wanted something dependable with good gas mileage. It’s just transportation to me. Know what I got? A Honda Accord. And I love it! Strange, huh?

Then I started to think, “If I was wrong about a vehicle, maybe I’m wrong about what I want from life. What should my average day REALLY look like and FEEL like?”

Well, here’s the list I came up with….

• Never miss our sons’ games or events.
• Never have to say “no” because I could not control the schedule.
• Travel to mission zones and check on orphans whenever.
• Take my wife on special trips to cool places.
• Wake up early and work on important projects then have the rest of the day to work or play.
• Be more involved at church.
• Help as many people as possible find their profit position so they can live the life they want.

WHAT?!!!!!!

There was no real “stuff” on the list. I thought I wanted things, but I didn’t. I REALLY wanted flexibility and freedom.

Whew! Life suddenly became a lot more simple. Not worrying about how to get and keep stuff lightened the burden.

So, let me ask it again…

What type of life do you really want?

What do YOU want your average day to look and feel like? Describe it in detail (much more detail than my bullet points).

Don’t think that stuff is what you really want just because someone put it on a sales page somewhere. What’s your picture of simple life?

Write it down.

For real.

Get out a sheet of paper. A yellow legal pad. A journal.

Drop the barriers for a moment and open your heart.

Maybe you want to take you kids to school then meet the fellas at the club for a round of golf. Maybe you want to give more money to charity. Maybe you want to travel the world and help the homeless. Maybe you want to get a nice home on a lake and fish. Maybe you want to control your time and your dimes.

Forget what everyone else says you should want. Forget what they say your goals should be. What are YOUR goals? You get one life. You have one shot. Shape your life with simplicity and watch the effects.

Next time, we’ll take the first step in achieving the life you’ve designed.

Success is NOT an Accident,
Paul

P.S. This is the type assignment you’ll want to think about, but not actually write down. Don’t fall for it. There is a connection between the physical, mental and emotional.

When you write it down, your mind will start planning ways to make it happen. Your heart will attach itself to the images and not want to let go.

You might think this is sissy talk.

Fine.

But I’m living every single one of the bullet points above.

I’d rather be a sissy living a reality, than a macho man with another’s dream and no plan.